What happens when you don’t want to follow the rules? You rewrite them.

In the debut episode of Retail Re:Mix Stories, meet Erika Blazeviciute Doyle, the visionary founder of Drink Dry — a brand that didn’t just enter the non-alcoholic beverage space but completely revolutionized it.

Erika shares how she created an entirely new category, disrupted an industry resistant to change, and stayed true to her mission despite setbacks.

This isn’t your average “success story.” From overcoming challenges to reshaping perceptions, Erika opens up about her journey — including her childhood in Lithuania, the pivotal moments that shaped her mindset, and how her family’s support pushed her forward.

Tune in to hear how Erika refused to take ‘no’ for an answer to build something unique. This episode is about resilience, innovation, and why business is personal.

About your guest, ⁠Erika Blazeviciute Doyle⁠

Founder & CEO of Drink Dry, Erika is a bold disruptor, angel investor, and mentor. Winner of the EY Entrepreneurial Winning Woman 2024, she brings sharp strategy, deep purpose, and relentless grit to everything she builds.

About ⁠Drink Dry⁠

Born in Dubai, Drink Dry is the first premium platform for alcohol-free beverages in the Middle East. The brand curates the best global options and leads the movement to redefine how people drink — with intention and style.

About your host, ⁠Dharmendra Mehta⁠

Dharmendra is the Managing Director, MEA at Fynd and a retail-tech veteran with 20+ years. From startups to global giants, he’s all about bold moves, smarter tech, and building brands that mean business.

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Retail Re:Mix Stories is a part of ⁠Retail Re:Mix⁠, a community of innovators transforming the retail landscape.

This podcast is powered by ⁠Fynd⁠, an AI-first unified commerce platform that has transformed retail experiences for over helping 300+ brands.