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Business as Unusual

Business as Unusual

著者： Business as Unusual
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Business as Unusual is a podcast about breaking with outdated business logic—and rethinking what it means to build companies that last.

Through honest, engaging conversations with founders, executives, and changemakers, the podcast explores how forward-thinking businesses are approaching sustainability—not as a compliance burden or PR move, but as a powerful lever for optimization, resilience, and long-term value creation.

We challenge the old idea that sustainability is just a cost. Instead, we talk about how integrating it into strategy, operations, and culture often leads to smarter decisions, better risk management, more meaningful impact—and yes, sustainable profit.



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  • Integrating Sustainability Through Strategic Business Thinking || Kristin Hidle Vinje

    Integrating Sustainability Through Strategic Business Thinking || Kristin Hidle Vinje
    2025/10/09

    What happens when you treat sustainability like HSEQ–embedded, measurable, and accountable?

    In this episode, Sara Fossum speaks with Kristin Hidle Vinje, a former oil and gas executive turned sustainability strategist, who brings sharp business strategy thinking to ESG implementation.

    They explore how Kristin’s firm, DRIV, helped one company cut 60% waste, 27% production cost, and 26% emissions, through sustainability integration. Kristin unpacks why most corporate sustainability strategies stall at implementation, and how cross-functional teams, verified emissions data, and culture-driven programs unlock real results.

    Relevant for leaders serious about turning sustainability strategy into long-term business value.

    Follow for candid conversations on strategy, sustainability, and smart business.

    Brought to you by Vyve.
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    37 分
  • Turning Sustainability Into a Core Business Strategy

    Turning Sustainability Into a Core Business Strategy
    2025/09/23

    Too often, sustainability gets reduced to compliance checklists. Business as Unusual flips that script, showing how a true sustainability strategy drives innovation and long-term value creation.

    In this episode, host Sara Anne Fossum sits down with sustainability leader Frode Hvattum to explore what happens when businesses stop treating ESG as a cost and start embedding it into core business leadership.

    Frode shares insights on the tension between compliance and opportunity, lessons from leading major transitions, and how purpose-driven strategy helps companies navigate complex stakeholder ecosystems.

    👉 Follow for candid conversations on strategy, sustainability, and smart business.

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    42 分
  • Regenerative Business: What Leaders Need to Know

    Regenerative Business: What Leaders Need to Know
    2025/09/09

    Is “sustainability” just ticking boxes, or a powerful tool for long-term business value?

    In this episode of Business as Unusual, host Sara Fossum sits down with Tilmann Stalte, CEO of Future Leaders Global, to unpack why traditional sustainability strategies fall short and how regenerative business models offer a deeper, more resilient path forward.

    They explore key tensions between ESG compliance and innovation, the role of inner leadership in systems change, and how companies can future-proof through purpose-driven transformation. Tilmann shares practical insights from shaping global leadership programs rooted in regeneration and systems thinking.

    Follow for candid conversations on strategy, sustainability, and smart business innovation.

    Brought to you by Vyve.

    Brought to you by Vyve.
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    47 分
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