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Business as Unusual

Business as Unusual

著者： Business as Unusual
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Business as Unusual is a podcast about breaking with outdated business logic—and rethinking what it means to build companies that last.

Through honest, engaging conversations with founders, executives, and changemakers, the podcast explores how forward-thinking businesses are approaching sustainability—not as a compliance burden or PR move, but as a powerful lever for optimization, resilience, and long-term value creation.

We challenge the old idea that sustainability is just a cost. Instead, we talk about how integrating it into strategy, operations, and culture often leads to smarter decisions, better risk management, more meaningful impact—and yes, sustainable profit.



© 2025 Business as Unusual 経済学
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  • Why Every Company Needs a Circular Strategy: Mariya Simon

    Why Every Company Needs a Circular Strategy: Mariya Simon
    2025/08/12

    Step into the future of sustainable business with Mariya Simon, a pioneering force in circular economy implementation.

    As a Senior Environmental Advisor at Rambol with over 13 years transforming the construction sector, Mariya unpacks the urgent shift from linear to circular business models.

    This episode reveals why industries face a 'Kodak moment' if they don't embrace business innovation and long-term value creation through reuse and repair.

    Explore how accelerating ESG-focused regulations like Digital Product Passports are driving this transition, creating massive opportunities for green procurement and take-back systems.

    Mariya highlights the untapped potential and low-hanging fruits for companies to start their circular strategy today. Don't miss her unique leadership insights into a more resilient future.

    Follow for candid conversations on strategy, sustainability, and smart business.

    Brought to you by Vyve: https://www.vyve.no/

    Produced by Amplitude Ventures Consulting: Your Partners in Early-Stage Venture Building - https://amplitude.ventures

    __________________________________________________________________________

    If you enjoyed this episode follow us on socials below:

    Spotify: https://open.spotify.com/show/2omT8uLhBamH3GFeih4oo3?si=45206dd146a84ae1

    LinkedIn: https://www.linkedin.com/company/107639644/admin/dashboard/

    Instagram: https://www.instagram.com/vyve.ai_official?igsh=cml1Y2dzN2lvOTh5&utm_source=qr

    TikTok: http://www.tiktok.com/@vyveai

    Facebook: https://web.facebook.com/profile.php?id=61576946198668&sk=about

    Brought to you by Vyve.
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    43 分
  • From Compliance to Innovation: Rethinking Sustainability in Business Strategy

    From Compliance to Innovation: Rethinking Sustainability in Business Strategy
    2025/07/28

    What if sustainability wasn’t just compliance but a core optimization strategy?

    In this first episode of Business as Unusual, Sara Fossum sits down with sustainability strategist Martin Gjessing to rethink how businesses create long-term value.

    Martin shares his journey from accounting to sustainability consulting, revealing why many companies approach sustainability as just regulatory reporting, and how this limits innovation and competitiveness.

    Together, they explore how small businesses can shift from compliance-driven ESG to embedding sustainability in strategy, why startups often build circular business models without realizing it, and how concepts like the Economics of Mutuality help companies rethink purpose, profit, and ecosystems.

    As a consultant at Vekstpartner, Martin advises businesses on integrating climate risk, supply chain resilience, and value chain sustainability into everyday operations, not as add-ons, but as drivers of business success.

    Subscribe for candid conversations on sustainability strategy, business innovation, and smart leadership.

    Brought to you by Vyve: https://www.vyve.no/

    Produced by Amplitude Ventures Consulting: Partners in Early-Stage Music Tech - https://amplitude.ventures

    __________________________________________________________________________

    If you enjoyed this episode follow us on socials below:

    Spotify: https://open.spotify.com/show/2omT8uLhBamH3GFeih4oo3?si=45206dd146a84ae1


    LinkedIn: https://www.linkedin.com/company/107639644/admin/dashboard/

    Instagram: https://www.instagram.com/vyve.ai_official?igsh=cml1Y2dzN2lvOTh5&utm_source=qr

    TikTok: http://www.tiktok.com/@vyveai

    Facebook: https://web.facebook.com/profile.php?id=61576946198668&sk=about

    Brought to you by Vyve.
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    50 分
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