If your workload is overflowing, your team is maxed out, and your pipeline’s heating up, it’s probably time to hire. With the right plan, it doesn’t have to be scary.

You know that feeling. Business has been ramping up. You’re doing well, but it’s also getting “a bit much”. You’re wondering if maybe, just maybe, it’s time to hire someone. 👀

But then your brain chimes in with, “Whoa there… are we sure about this? What if we jump too soon?”

Totally valid. Hiring feels like a big leap. 🪂
Because it is.

So how do you know when it’s time to stop doing everything yourself and start expanding your team?

Let’s talk it through. 🗣️

The “Am I Ready?” Stage 🧩

There comes a point in almost every small business where you hit a crossroads.🚦

Here’s how you know you might be standing at that intersection:

• You’re saying no to awesome projects because your calendar is bursting at the seams.
• Growth has stalled, not for lack of interest, but for lack of hands on deck.
• Admin, sleep, weekends, and your sanity are all taking a hit.
• Clients are starting to feel like they’re in a queue at the supermarket checkout.
• Freelancers are helping, but it still feels like duct tape on a leaky boat.

If any of this sounds familiar, guess what?
It might be time to hire. 🕒

Hiring = Exciting and Terrifying 😵💫🎉

Hiring someone is a big deal. You’re not just delegating. You’re becoming responsible for someone’s paycheck. 💸 That’s a lot.

Even if the numbers look good now, your inner critic might still be yelling, “What if this goes south in three months?” 😨

I hear you. I’ve been in business a long time, and it still gives me that fluttery nervous energy. 🦋 But here’s the thing:

You’ll never feel completely ready.

There’s a saying in business: “Don’t hire when you’re desperate.”
You hire before you think you’re ready.

That doesn’t mean wing it. It means plan it.

How I Decide When It’s Time to Hire 🧭

Let me walk you through how I make the call.

Continue to read my process here at: https://www.sandrajulian.co/podcast145

Rate, Review, And Subscribe For More Business Wisdom!
You can send me a message, question, feedback HERE

Work with me
Struggling to figure out what’s holding your business back? The Business Growth Snapshot dives into your marketing, sales, and delivery to uncover the roadblocks. You'll get a personalised video with clear steps to attract clients, boost profits, and grow. Grab yours at ​sandrajulian.co/snapshot

You know that if you want different results, you have to do things differently! If you want to scale your business, increase your profits and crush your goals, your way, then private 1:1 Coaching (3 months) is for you. www.sandrajulian.co/coaching

Website: www.sandrajulian.co
Instagram: www.instagram.com/sandrajulian.co
Facebook: www.facebook.com/sandrajulian.co
LinkedIn: www.linkedin.com/in/sandrajulian1
YouTube: www.youtube.com/@SandraJulian-Co
Pinterest: www.pinterest.com/sandrajulianco

Episode edited by ...

💰 Making money while you sleep sounds like the ultimate business dream, right?!

We’ve all heard the success stories: people selling templates, courses, or e-books and supposedly raking in cash while they’re out surfing 🏄‍♀️, sipping cocktails🍹, or living their best laptop-free life.

But is it really that simple? 🤔

Not quite.

Megan Elliott (also known as Megan Taylor), who runs a business selling both DIY copy templates ✍️ and fully done-for-you copy packages, knows firsthand that things are a bit more nuanced.

Her business, Copy Template Shop 🛍️ https://copytemplateshop.com, is all about helping her clients craft copy that’s both connection-driven 💬 and deeply strategic 🎯.

And here’s what she has to say about service vs. digital product business models and the myth of passive income.

The Myth of “Passive” Income

The idea that digital products equal easy money is widespread. But here’s the truth: selling templates may be scalable, but it’s far from hands-off.

💡 “Passive income isn’t as passive as the online business world wants us to believe.” – Megan Elliott

Even with automation, running a digital product shop still requires effort:

✅ Customer support: Answering questions and troubleshooting, which was so time consuming, Megan eventually decided to hire help.

✅ Keeping products updated: Content needs refreshing to stay relevant.

✅ Marketing: Driving traffic and sales isn’t automatic. It’s an ongoing job.

That doesn’t mean digital products aren’t worth it! They just require a different kind of effort than a service-based business.

Megan knows the ins and outs of service-based vs digital product-based business models so let’s compare the realities of each.

Service Vs. Digital Products Business: The Pros And Cons In A Nutshell

Both service and digital product business models have their perks and challenges.

Continue to read how they stack up in Megan’s experience here at: https://www.sandrajulian.co/podcast144

Rate, Review, And Subscribe For More Business Wisdom!
You can send me a message, question, feedback HERE

Work with me
Struggling to figure out what’s holding your business back? The Business Growth Snapshot dives into your marketing, sales, and delivery to uncover the roadblocks. You'll get a personalised video with clear steps to attract clients, boost profits, and grow. Grab yours at ​sandrajulian.co/snapshot

You know that if you want different results, you have to do things differently! If you want to scale your business, increase your profits and crush your goals, your way, then private 1:1 Coaching (3 months) is for you. www.sandrajulian.co/coaching

Website: www.sandrajulian.co
Instagram: www.instagram.com/sandrajulian.co
Facebook: www.facebook.com/sandrajulian.co
LinkedIn: www.linkedin.com/in/sandrajulian1
YouTube: www.youtube.com/@SandraJulian-Co
Pinterest: www.pinterest.com/sandrajulianco

Episode edited by ...

Scaling your business isn’t about piling more onto your already full plate. It’s about stepping into your role as a leader; bringing in the right people and empowering them to take ownership.

But making that shift? Easier said than done.

Why Is It So Hard to Move from Doing to Leading?
Ever feel like you’re the glue holding everything together? You’re making every decision, overseeing every detail, and keeping the wheels turning. But instead of feeling in control, you’re exhausted, overwhelmed, and stuck. It’s like if you take your hands off the wheel for even a second, everything might fall apart.

Here’s the good news: this is a normal phase. Every service business owner reaches this point, the moment when working harder is no longer the answer. But (and this is a big but!) you can’t stay here. If you don’t make the transition from doer to leader, your business growth will stall.

The challenge? Being a great business owner doesn’t automatically make you a great leader. The skills that got you here aren’t the same ones that will take you forward.

That’s why I want to share 2 game-changing books that helped me navigate this transition:
📖 Who Not How by Dan Sullivan
📖 Radical Candor by Kim Scott

These books will help you:
✅ Find the right people so you’re not doing everything yourself.
✅ Lead with confidence, clarity, and care (without micromanaging or feeling guilty!).

The Shift: Going From Business Owner to Business Leader
Ready to stop being the bottleneck in your business? Here’s where to start:

✅ Step 1: Identify What to Delegate
Download my System Creation Toolkit (includes a Delegation Checklist & Time Audit Resource). https://sandrajulian.co/SystemToolkit to help you figure out which tasks you should be handing off.

Once you have done this, it’s time to get the books out to help you transition from doing to leading.

✅ Step 2: Shift from How to Who
Instead of asking, How do I do this?, start asking, Who is the best person to take this on?

✅ Step 3: Lead with Clarity and Care
Set clear expectations, give honest feedback, and build a thriving team.

Continue to read here at: https://www.sandrajulian.co/podcast143

Rate, Review, And Subscribe For More Business Wisdom!
You can send me a message, question, feedback HERE

Work with me
Struggling to figure out what’s holding your business back? The Business Growth Snapshot dives into your marketing, sales, and delivery to uncover the roadblocks. You'll get a personalised video with clear steps to attract clients, boost profits, and grow. Grab yours at ​sandrajulian.co/snapshot

You know that if you want different results, you have to do things differently! If you want to scale your business, increase your profits and crush your goals, your way, then private 1:1 Coaching (3 months) is for you. www.sandrajulian.co/coaching

Website: www.sandrajulian.co
Instagram: www.instagram.com/sandrajulian.co
Facebook: www.facebook.com/sandrajulian.co
LinkedIn: www.linkedin.com/in/sandrajulian1
YouTube: www.youtube.com/@SandraJulian-Co
Pinterest: www.pinterest.com/sandrajulianco

Episode edited by ...