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Are you still playing by old business rules? In this episode, I reveal what’s out—and what’s in—for today’s founders. I’ll walk you through 10 key shifts that are changing the game, so you can lead with purpose, stay ahead of the curve, and build a business that’s aligned with where the world is going.

In this episode of the Business Growth Architect Show: Founders of the Future, I’m not holding back. I walk you through the 10 things you must stop doing now—because they’re not just outdated, they’re killing your momentum. From overhyped AI to the fantasy of the four-hour workweek, to cringe-worthy first-date-naked LinkedIn pitches, I’m calling out the bad advice and broken playbooks that just don’t work anymore.

We’re in a rupture, not a disruption—and that means the systems we relied on are collapsing. But that’s not bad news. It’s your opportunity to stop playing small and lead like the founder of the future. I’ll show you what’s in: resonance, self-care as strategy, conscious business models, nimble decision-making, and community-driven growth. It’s not about pretending you have it all together. It’s about building something real—on purpose, with purpose.

If you’re done following trends and ready to build the business you actually want to live inside of, I invite you to schedule your free Uncovery Session at UncoverySession.com. I’ll help you see what’s next—and how to make your next move your best one yet.

Resources Mentioned:

Website | LinkedIn | Instagram | YouTube | TikTok | Podcast | Substack

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Tired of complicated marketing strategies that don’t deliver? Melanie Gorman, founder of Crownsville Media, shares how to attract leads by being real, staying consistent, and ditching fear-based tactics. If you want a smarter, more human way to get clients—without the hype—this conversation is for you.

Melanie Gorman didn’t set out to be a digital strategist—she started her career in mental health. But like many purpose-driven professionals, she quickly realized that her impact would be limited unless she learned how to reach clients. That realization set her on a new path—one that turned her into a sought after marketing partner for therapists, coaches, and entrepreneurs who want to market themselves authentically.

In this lets-keep-it-real episode of the Business Growth Architect Show: Founders of the Future, Melanie shares how her background in therapy helped her decode the emotional blocks that keep many business owners stuck—especially when it comes to promoting themselves. From why we feel resistance to marketing, to the subtle self-worth issues that show up in client attraction, she goes into why we want to find and yet avoid doing the work to find leads and offers grounded, compassionate solutions. Melanie also outlines how to use your intake calls, website language, and SEO strategy to align with your values and attract leads—without ever resorting to fear-based messaging.

Marketing has a bad name, mostly because of outdated fear based tactics. This episode offers a mindset shift. Whether you’re burned out from bro-marketing, confused by SEO, or struggling to explain what makes you different, Melanie offers clarity, strategy, and a deep respect for the real humans behind every brand.
👉 To learn more about how Melanie and her team help service professionals grow with integrity, visit crownsvillemedia.com and book a free consultation.

Resources Mentioned: Website | LinkedIn | Facebook | Twitter | YouTube

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Struggling to figure out what you really want? Executive Coach Cassie Shea shares how to uncover your true desire and build a life that is aligned and fulfilling for you.

What do you really want—and more importantly, who do you have to become to make it happen? In this episode of the Business Growth Architect Show, Executive Coach Cassie Shea breaks down the most important question you should ask yourself before you anything else: What do I want?

With razor-sharp clarity and deep insights, Cassie outlines how our goals, our plans, and even our identities are often shaped by stories you would never consciously choose.

From corporate pressure to societal expectations, Cassie explains how “mimetic desire” causes us to chase the dreams of others without realizing it. She shares how to strip away the noise and build a life—and business—based on what brings you fulfillment. Her powerful identity framework shows you how to shift your internal story, realign your actions, and make bold, aligned decisions that reflect who you’re consciously want to become, not repeating what others shaped you to be.

Cassie’s approach is grounded, practical, and deeply personal. She’s been there—and she’s helped others rise, too. 🎯 Don’t just listen. Take action. Grab her free journal prompts and explore her coaching work at coaching.cassieshea.com and create to design the life you desire that is worthy of you.

Resources Mentioned: Website | LinkedIn

Aligned Freedom Self-Assessment

Possibility Thinking: Identity Worksheet [GIFT]

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We appreciate you, thank you for listening. Let us know in the comments what resonated in this episode, we want to hear from you.

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