Bringing men into the fertility conversation isn’t just good medicine: it’s good marketing.

In this episode, Sara Zuboff, Marketing Manager at Reproductive Partners Medical Group, shares how launching the Center for Male Fertility reframed the narrative around infertility and gave men a seat at the table.

Key takeaways from this video:

• Why male infertility makes up 50% of cases but is rarely discussed
• How marketing shapes what’s “normal” in healthcare conversations
• Real-world strategies for including missing audiences in your campaigns
• Lessons any business can apply: finding the silence, shifting your language, and expanding your market

Whether you’re in healthcare, marketing, or business leadership, this episode shows how inclusive messaging can open doors to growth and impact.

I created it for patients. A simple anxiety tool to help them feel grounded during one of the most stressful parts of treatment. But something unexpected happened and it resonated just as much with our employees.

In this episode, I talk about how a small, low-lift tool designed to ease patient anxiety ended up becoming a reset button for our team, too.

Because here’s the truth: anxiety doesn’t stop at the clinic door. And when leaders design for human needs, whether it’s patients or employees, everyone benefits.