In this episode of My Dream Store Brands, Andy Milligan is joined by writer and verbal identity pioneer John Simmons to explore the eight brands that have shaped his life and career.

From HP Sauce, Guinness and Arsenal to Faber & Faber, Nike, Waterstones and The Guardian, John shares the personal stories behind his choices and reflects on a lifelong fascination with words, writing and storytelling.

Along the way, he talks about creating the discipline of verbal identity, the importance of experience in building brands and why, ultimately, “a brand is a story.”

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In episode four of Caffeine’s Business Brew and as part of our regular feature, My Dream Store Brands series, Susan O'Brien chooses the brands that mean something to her and she would stock in her own dream store.

Susan has led brand and growth transformation across international markets with a career spanning Vidéotron, Virgin Media, Sky, BBC, Amazon, Just Eat and Yellow Days.

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In episode three of Caffeine’s Business Brew, we launch a new series: My Dream Store Brands.

In this format, guests choose eight brands that have shaped their lives, careers and thinking - the brands they would stock in their own dream store.

Our first guest is John Allert, CEO of INEOS Grenadiers and former Global CMO of McLaren Group and CEO of Interbrand UK.

From LEGO and Star Wars to Newcastle Brown Ale and Australian Rules Football, John shares the stories and brand lessons behind the brands that matter most to him, and what they reveal about creativity, culture, sport and the enduring power of great branding.

Hosted on Acast. See acast.com/privacy for more information.