Are you using AI in a way that actually grows your business?

Ethan King joins Scott Joseph to unpack how AI, automation, and systems thinking can scale your business without adding stress. From his early days starting a college project to building multiple eight-figure brands, Ethan shares actionable frameworks and mindset shifts that empower smart, sustainable growth.

Ethan King is an award-winning entrepreneur, TEDx speaker, and bestselling author, who makes scaling look simple—but only because he’s mastered the systems that make success repeatable.

Join Scott and Ethan as they explore:

(4:17) The Power of Starting Small

* Ethan shares how a college project turned into a real business.

* Why some business owners ignore customer requests.

* Ethan’s Double Your Business in 90 Days book.

(13:11) Turning AI Into Your Marketing Team

* Email automation.

* Using AI to translate customer reviews into marketing language.

* Creating custom GPTs and brand voice training for better output.

(39:03) Making AI Your Publicist

* Turning media queries into brand exposure using AI.

* Why authenticity wins: teach AI to think like you, not replace you.

(54:08) The EAT method

* The EAT method: Eliminate, Automate, Train.

Thanks to Ethan King for being on Business, Bourbon & Cigars.

Learn more about Ethan: https://ethanking.com/

Follow Ethan on Instagram: https://www.instagram.com/ethanking.co/

Connect with Ethan on LinkedIn: https://www.linkedin.com/in/kingethan/

BUSINESS, BOURBON & CIGARS

Be sure to subscribe so you don’t miss any episodes.

* Apple Podcasts: https://apple.co/3SN2fHn

* Spotify: https://spoti.fi/49EwtTo

* YouTube: https://www.youtube.com/@MePlusUltraNetwork/

Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.

Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.

ME PLUS ULTRA

Transform your business and redefine your world with Me Plus Ultra virtual masterminds and leadership retreats: https://MePlusUltra.com

Me Plus Ultra is a place where visionary entrepreneurs come together, not just to network, but to forge lasting connections, inspire one another, and grow their businesses with confidence and purpose. With exclusive access to industry-leading knowledge, personalized growth strategies, and high-impact events, we empower you to transcend traditional business barriers. To elevate your business, join our Me Plus Ultra virtual masterminds and leadership retreats to surround yourself with peers who share your drive and passion.

* Me Plus Ultra Instagram: https://www.instagram.com/me_plus_ultra/

* Me Plus Ultra Facebook page: https://www.facebook.com/MePlusUltra/

* Me Plus Ultra Facebook group: https://www.facebook.com/groups/1011061052968028/

* Me Plus Ultra X/Twitter: https://x.com/Me_Plus_Ultra/

SCOTT JOSEPH

* Scott Joseph LinkedIn: https://www.linkedin.com/in/ScottJoseph

* Scott Joseph X/Twitter: https://x.com/ScottTJoseph1

*...

What’s the best way to outsell a direct competitor without putting them down?

In this episode, Scott Joseph shares a powerful two-question technique for positioning yourself above direct competitors—without ever going negative. He explains how these questions shift the sales conversation by revealing what matters most to your prospects and where your competitors fall short.

Join Scott as he explores:

(2:56) The Story Behind the Two-Question Technique

* The real power comes from positioning—not objection handling.

* Sales success comes from asking the right questions, not being pushy.

(6:55) The First Question

* Ask: “What are the one or two things that have kept you [i.e. the prospect] loyal to them [i.e. your competitor]?"

(7:40) The Second Question

* Ask: “If there were one or two things they [i.e. your competitor] could improve on, what would they be?”

* Let the prospect feel the pain of staying with their current provider.

(10:28) Test Closing

* Use test closes to reinforce relevance throughout the pitch.

The first three people who go to https://MePlusUltra.com/hotseat will get free access to one of our Me Plus Ultra virtual mastermind hot seats.

BUSINESS, BOURBON & CIGARS

Be sure to subscribe so you don’t miss any episodes.

* Apple Podcasts: https://apple.co/3SN2fHn

* Spotify: https://spoti.fi/49EwtTo

* YouTube: https://www.youtube.com/@MePlusUltraNetwork/

Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.

Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.

ME PLUS ULTRA

Transform your business and redefine your world with Me Plus Ultra virtual masterminds and leadership retreats: https://MePlusUltra.com

Me Plus Ultra is a place where visionary entrepreneurs come together, not just to network, but to forge lasting connections, inspire one another, and grow their businesses with confidence and purpose. With exclusive access to industry-leading knowledge, personalized growth strategies, and high-impact events, we empower you to transcend traditional business barriers. To elevate your business, join our Me Plus Ultra virtual masterminds and leadership retreats to surround yourself with peers who share your drive and passion.

* Me Plus Ultra Instagram: https://www.instagram.com/me_plus_ultra/

* Me Plus Ultra Facebook page: https://www.facebook.com/MePlusUltra/

* Me Plus Ultra Facebook group:...

What leadership framework can help you stay calm under intense pressure?

In this powerful episode, Scott Joseph sits down with Navy SEAL-turned-leadership-coach Errol Doebler to unpack the SMACC decision-making framework. Together, they explore how emotional awareness and structured planning can elevate leadership, whether you're in combat or in the boardroom. From stories of FBI standoffs to business transformations, this conversation delivers actionable insights for leaders at every level.

Join Scott and Errol as they explore:

19:19 – Emotional Awareness

Why some leaders freeze and how emotional validation is the first step to progress.

Real-world examples of indecision and conflict avoidance.

30:30 – SVI Technologies and SMACC

Practical applications of the SMACC model in business settings, including pitches, team meetings, and strategy planning.

47:47 – Culture, Delegation, and Team Autonomy

How to shift your company culture from passivity to initiative.

1:04:00 – Proactivity and Leadership Evolution

A client example of stopping reactive firefighting by improving front-end planning.

Visit https://www.meplusultra.com/bbc50 to get 50% off your ticket to the Business, Bourbon & Cigars Leadership Retreat. (Only for the first five people to sign up.)

Thanks to Errol Doebler for being on Business, Bourbon & Cigars!

Connect with Errol on LinkedIn: https://www.linkedin.com/in/errol-doebler/

Learn more about Errol and Ice Cold Leader: https://icecoldleader.com/

Get Errol’s book: https://icecoldleaderbook.com/

The acronym SMACCC (which is discussed in this episode) stands for the six components of a structured decision-making and planning process derived from Errol’s time as a Navy SEAL and adapted for business leadership. SMACCC stands for:

S — Situation.

M — Mission.

A — Actions.

C — Command.

C — Communication.

C — Contingencies.

BUSINESS, BOURBON & CIGARS

Be sure to subscribe so you don’t miss any episodes.

* Apple Podcasts: https://apple.co/3SN2fHn

* Spotify: https://spoti.fi/49EwtTo

* YouTube: https://www.youtube.com/@MePlusUltraNetwork/

Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.

Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.

ME PLUS ULTRA

Transform your business and redefine your world with Me Plus Ultra-virtual masterminds and...