In this enlightening masterclass, we discuss the imperative of comprehending the dimensions of your market—specifically, the

• Total Available Market (TAM),
• Serviceable Addressable Market (SAM), and
• Serviceable Obtainable Market (SOM).

This training breaks down how navigating the vast waters of entrepreneurship without a clear "map" can lead to inefficiencies and missed opportunities, akin to sailing without a compass.

By employing the Size Your Market Maker tool, we aspire to empower founders to articulate their business's potential and refine their strategic focus, thereby enhancing client service and operational effectiveness.

Through illustrative examples, such as Maven Clinic and Rent the Runway, we will demonstrate how defining these market segments not only clarifies your business's opportunities but also illuminates the path to sustainable growth.

Join us as we embark on this masterclass journey, transforming nebulous market concepts into actionable insights that will propel your venture forward with clarity and purpose!

Takeaways:

• Understanding the total available market (TAM), serviceable addressable market (SAM), and serviceable obtainable market (SOM) is crucial for founders aiming to scale their business effectively and strategically.
• Navigating the intricacies of market sizing without a clear map is akin to embarking on a journey without a compass, leading to potential misdirection and inefficiencies in resource allocation.
• The Size Your Market Maker tool empowers entrepreneurs to not only delineate their market segments but also to craft actionable strategies that align their growth aspirations with realistic outcomes.
• Regularly reviewing and updating your four-page growth plan, which includes insights on TAM, SAM, and SOM, can greatly enhance your team's focus and overall strategic alignment in the pursuit of growth.

Chapters:

00:31 Navigating Market Opportunities

03:20 Understanding Market Dynamics: TAM, SAM, and SOM

10:31 Understanding Market Size: TAM, SAM, and SOM

25:56 Segmenting Your Total Addressable Market

30:12 Segmenting the Total Addressable Market by Occasion

This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools.

**These tools are free this week at https://aforceforgood.biz/weekly-tool/ **

*** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/***

****Have questions on how to pioneer your 100 Year impact plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone ****

Follow the Force for Good Business show to install the unique system of perpetual growth into your company.

YouTube: https://tinyurl.com/3a7db9mr

Spotify: https://tinyurl.com/3p39vmxs

Amazon Prime: https://tinyurl.com/ervv49w9

Apple Podcasts: https://tinyurl.com/3atvj5tj

RSS Feed: https://tinyurl.com/csw248tw

Coco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.

Learn more about A Force for Good:

Website: https://aforceforgood.biz/

Are...

Aligning your team with a crystal-clear understanding of your customer is paramount for accelerating success, and in today's episode, we delve into the transformative power of the Who What Builder tool.

We explore the critical distinction between the problems your customers genuinely face and those you merely presume they encounter, prompting you to reflect on whether your business resonates with their true needs.

By honing in on a succinct, memorable "who what" statement, we empower not only founders but all team members to articulate the unique value your company provides, thereby fostering a unified direction across sales, marketing, and product development.

Through vivid examples, such as the innovative approaches of companies like Rebellious Foods, we illustrate how understanding your authentic customer can lead to increased brand loyalty and more joyful selling experiences.

Join us as we embark on this enlightening journey to redefine your company's purpose and enhance your impact in the marketplace!

Takeaways:

• The episode emphasizes the necessity of aligning your team around a clear understanding of who your customers are and what they require from your services, which is fundamental for achieving sustained success.
• By utilizing the 'Who What Builder' tool, companies can craft clear, concise statements that articulate their unique value proposition to customers, thereby enhancing customer recognition and engagement.
• The importance of refining your understanding of customer needs cannot be overstated; it is critical that businesses focus on addressing the real challenges and desires that their customers face, rather than assumptions based on internal beliefs.
• This episode illustrates how a well-defined customer persona and understanding of their needs can lead to improved brand loyalty, as customers feel understood and valued, transforming transactions into meaningful relationships.

Chapters:

00:21 Understanding Customer Perception

07:50 Transitioning to Real-World Applications of the Who What Statement

10:27 Introducing the Authentic Customer Avatar

16:13 Understanding Your Customer's Life and Circumstances

19:32 Understanding Their Needs and Goals

24:20 Understanding Customer Needs

34:05 Understanding Customer Needs and Value Proposition

36:56 Introduction to High Potency Actions

This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools.

**These tools are free this week at https://aforceforgood.biz/weekly-tool/ **

*** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/***

****Have questions on how to pioneer your 100 Year impact plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone ****

Follow the Force for Good Business show to install the unique system of perpetual growth into your company.

YouTube: https://tinyurl.com/3a7db9mr

Spotify: https://tinyurl.com/3p39vmxs

Amazon Prime: https://tinyurl.com/ervv49w9

Apple Podcasts: https://tinyurl.com/3atvj5tj

RSS Feed: https://tinyurl.com/csw248tw

Coco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A...

Today’s masterclass centers around the pivotal notion of the Authentic Customer Avatar, a concept designed to enhance the connection between your enterprise and its rightful clientele.

We embark on a journey to explore the intricacies of aligning your marketing and sales approaches with an authentic voice, thereby rekindling the warmth of genuine engagement that often eludes many businesses in the contemporary landscape.

Have you ever felt as though your message is falling flat, or perhaps found yourself ensnared in a robotic marketing rhythm? Fear not, for we shall delve into innovative strategies that will not only clarify your ideal customer but also empower your entire team to resonate with this singular vision.

By crafting a vivid representation of the individual your business serves, we will illuminate the path toward building profound connections, fostering trust, and ultimately, elevating the impact of your offerings. So, gather your thoughts, and let us embark on this enlightening adventure to discover who your authentic customer truly is!

Takeaways:

• The essence of authentic customer avatars lies in creating a fictional representation of your ideal customer, which transcends mere demographics to embody their hopes, fears, and desires.
• A well-crafted customer avatar empowers businesses to hone their messaging, ensuring that communications resonate deeply with the target audience, ultimately fostering trust and engagement.
• In engaging with your authentic customer, one discovers that serving a single individual with heartfelt sincerity can lead to broader and more impactful connections across diverse customer segments.
• The process of defining your customer avatar is not merely an exercise in marketing; it is a profound journey that invites reflection on the deeper purpose of your business and its role in the world.

Chapters:

00:07 Connecting with the Authentic Customer

01:13 Introduction to Authentic Customer Avatars

14:51 Beginning the Authentic Customer Experience

31:13 Understanding Your Client's Pain and Aspirations

37:57 Connecting with Your Authentic Customer Avatar

This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools.

**These tools are free this week at https://aforceforgood.biz/weekly-tool/ **

*** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/***

****Have questions on how to pioneer your 100 Year impact plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone ****

Follow the Force for Good Business show to install the unique system of perpetual growth into your company.

YouTube: https://tinyurl.com/3a7db9mr

Spotify: https://tinyurl.com/3p39vmxs

Amazon Prime: https://tinyurl.com/ervv49w9

Apple Podcasts: https://tinyurl.com/3atvj5tj

RSS Feed: https://tinyurl.com/csw248tw

Coco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.

Learn more about A Force for Good:

Website: https://aforceforgood.biz/

Are Your GROWING or PLATEAUING?...