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  • Episode 1 - Funnels Are Dead. Long Live the Loop.

    Episode 1 - Funnels Are Dead. Long Live the Loop.
    2025/06/26
    On the first episode of the Burn The Manual podcast, Josh and Nicholas challenge one of marketing’s most sacred structures: the funnel. In a landscape flooded with content, traditional funnels are breaking down—and consumers are no longer moving through neatly defined stages. Instead, brands that win are the ones who create loops: continuous, trust-building cycles that meet people where they are, not where your strategy expects them to be. From the rise (and saturation) of UGC to the real ways people make decisions today, this episode breaks down why outdated models don’t cut it anymore—and what to do instead. Subscribe for no-fluff takes on brand growth, creative strategy, and modern marketing—whenever they drop.
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    26 分
  • Episode 2 - AEO, GEO, WTF: Cutting Through the AI Hype

    Episode 2 - AEO, GEO, WTF: Cutting Through the AI Hype
    2025/06/26
    AI is flooding the search space with buzzwords like AEO and GEO—but is it really changing the game? In this episode of Burn The Manual, we cut through the noise, debunk the hype, and unpack what actually matters for SEO in the AI era. No fluff, no fear—just sharp insights and bold takes. Subscribe for no-fluff takes on brand growth, creative strategy, and modern marketing—whenever they drop.
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    36 分
  • Episode 3 - Not For Everyone: The Power of Choosing Your Audience

    Episode 3 - Not For Everyone: The Power of Choosing Your Audience
    2025/06/26
    Think your product is for everyone? Think again. In this episode of Burn The Manual, Nick and Josh break down why defining who shouldn’t buy from you is just as important as knowing who should. From word of mouth to channel fit, we explore why the best brands are unapologetically selective.
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    23 分
  • Episode 4 - Test Everything. Trust Nothing.

    Episode 4 - Test Everything. Trust Nothing.
    2025/06/26
    In this episode of Burn The Manual, Josh and Nick dive into the nuanced world of testing in marketing. Join us as we debate the importance of testing, particularly in paid media, and when it might be unnecessary. We explore the pitfalls of testing for testing's sake and emphasize the need for clear goals to guide our efforts. We also discuss the intricacies of setting up effective campaigns, from choosing the right elements to test, to understanding the impact of spend and complexity on results. Our conversation touches on the challenges of balancing cost per click with conversion goals and the critical role of patience in achieving marketing success. Whether you're a seasoned marketer or just starting out, this episode offers valuable insights into optimizing your strategies without breaking what's already working. Tune in for a thought-provoking discussion that challenges conventional wisdom in marketing testing. Subscribe for no-fluff takes on brand growth, creative strategy, and modern marketing—whenever they drop.
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    25 分
  • Episode 5 - Automation Is Not AI: Stop Plugging the Future Into the Past

    Episode 5 - Automation Is Not AI: Stop Plugging the Future Into the Past
    2025/07/03
    Everyone’s chasing AI, but most are just duct-taping it to broken systems. In this episode, we break down the difference between automation and actual intelligence—and why slapping AI on legacy processes won’t save you. We talk HubSpot, process mapping, and what it really takes to build workflows that scale. Spoiler: it starts by burning your old assumptions.
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    32 分