Curtis and Tom interview Cory Lindholm, a paid advertising expert, about the role of PPC advertising in B2B marketing. They discuss budgeting strategies, the importance of quality scores, and the value of data analysis in optimizing campaigns. Corey emphasizes the need for businesses to be willing to take risks and invest in PPC advertising, as it can generate high-quality leads and drive revenue. He also predicts that, as machine learning and predictive algorithms improve, advertisers will see better results and value from their PPC campaigns.

Takeaways:

• PPC advertising is valuable for both consumer product goods and B2B professional services providers.
• Budgeting for PPC campaigns should consider factors such as average cost per click, conversion rates, and maximum cost per acquisition.
• Quality scores play a crucial role in determining the cost and effectiveness of PPC campaigns.
• Data analysis and visualization are essential for optimizing PPC campaigns and making informed decisions.
• Attribution tools and improved analytics platforms will enhance the accuracy and effectiveness of PPC advertising in the future.

Cory's Website: adsbycory.com

Cory on LinkedIn: https://www.linkedin.com/in/corylindholm/

Tom (especially) and Curtis are thrilled to welcome guest Jeff Large, CEO and founder of Come Alive Creative to the podcast to talk about....what else? — podcasting! They cover topics such as podcasting strategy, production considerations, and budgeting. Jeff emphasizes the importance of defining goals and target audience when starting and building a podcast. Important: consider this an investment in your brand and determine early on whether this is a DIY passion project or an honest-to-goodness marketing endeavor.

Takeaways

• Finding the right fit for podcasting services involves understanding the goals and aligning them with the capabilities and resources available.
• Specializing in approach rather than industry can lead to better results, focusing on businesses that understand the importance of teaching, relational capacity, networking, and brand identity.
• Promotion and marketing are crucial for podcast success, and it involves a combination of owned, paid, and earned strategies to reach the target audience.
• Measuring success in podcasting goes beyond download numbers and focuses on factors like total listen-through, completion rates, and engagement with the audience.
• Personal podcasting projects can provide a creative outlet and a break from business-focused content, while board games offer a fun and engaging activity for families.
• VIDEO COURSE: Podcasting for Beginners (temporarily discounted)

Jeff’s website: https://www.jefflarge.com

Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jefflarge/

In this very special episode of Bullhorns and Bullseyes, Curtis and Tom take turns sharing their personal “secrets” of their own particular crafts — Tom in content development and Curtis in lead-gen and analytics.

Tune in to hear their “takes,” and feel free to adopt our tricks and apply them to your own trade!

Takeaways:

• They’re a secret! You have to listen to get them!