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Built to Sell Built to Buy

Built to Sell Built to Buy

著者： Sam Penny
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 Unlock the secrets to building, buying, and selling businesses that thrive without you. Join Sam Penny, renowned entrepreneur, adventurer, and Coach for the Brave, as he delves into the strategies that empower business owners to scale operations, enhance valuations, and achieve true independence. Drawing from over 25 years of hands-on experience in founding, growing, and exiting multiple ventures—including the acclaimed Cheese Therapy—Sam offers actionable insights to help you: 90 Days With Sam Transition from operator to architect, freeing yourself from daily operations. Implement systems and processes that drive efficiency and scalability. Navigate the intricacies of buying or selling a business, ensuring optimal outcomes. Cultivate a leadership mindset that fosters team empowerment and autonomy. Enfuce Whether you're preparing to sell your business, considering an acquisition, or seeking to optimize your current operations, Built to Sell | Buy provides the tools and frameworks to make informed decisions and take decisive action. Each episode features real-world examples, expert interviews, and practical advice designed to challenge conventional thinking and inspire bold moves. Subscribe now to embark on a journey toward business freedom and discover how to build or buy a business that doesn't just survive—but thrives. For additional resources, templates, and to register for our exclusive webinar series, visit sampenny.com.2025 Chips Investments Pty Ltd マネジメント・リーダーシップ リーダーシップ 個人ファイナンス 経済学
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  • John Solleder on Building People, Purpose & Value That Lasts

    John Solleder on Building People, Purpose & Value That Lasts
    2025/10/22

    In this episode of Built to Sell | Built to Buy, host Sam Penny sits down with entrepreneur, author, and mentor John Solleder, whose 40-year career has been dedicated to one thing: helping people unlock their potential. From humble beginnings in New Jersey to building international, people-driven enterprises, John has spent decades proving that leadership, discipline, and personal growth are the foundations of lasting business value.

    Together, Sam and John unpack how to:

    • Build equity by developing people first.
    • Balance personal discipline with business agility.
    • Use technology and AI without losing the human touch.
    • Attract the right people and culture to scale beyond yourself.
    • Stay relevant across decades of change in marketing, mindset, and media.

    🧭 Key Topics Covered

    • The defining moment that launched John’s lifelong focus on mentorship and growth — inspired by Ronald Reagan’s 1983 commencement speech.
    • Success habits that compound: getting up early, staying consistent, and making each hour count.
    • How to pivot and stay agile, from cassette tapes and flyers to podcasts and AI.
    • The power of brand values and why personal integrity outlasts any tool or platform.
    • Leadership for the next decade — blending human empathy with technological fluency.
    • Equity as more than money: how to build reputation, culture, and enterprise value that endures.
    • Personal discipline & health — how John lost 40 kilos, redefined his diet, and turned lifelong habits into business fuel.

    💡 Key Quotes

    “Success isn’t luck — it’s design.” – John Solleder
    “For things to change, you have to change. For things to get better, you have to get better.”
    “Don’t let people rent space in your head unless they’re paying rent in positivity.”
    “Exercise is king, nutrition is queen — put them together and you build a kingdom.”
    “Businesses don’t scale — people do.” – Sam Penny

    🔑 Actionable Takeaways

    1. Discipline beats motivation. Go to bed early, get up early, and work like the future is now.
    2. Become a student of your craft. Read, listen, and learn constantly — success leaves clues.
    3. Build equity through people. Invest in culture and leadership, not just systems.
    4. Embrace change with agility. New tools don’t replace you; they multiply your reach if used right.
    5. Protect your mental bandwidth. Remove negativity and surround yourself with growth-minded people.

    📚 Mentioned in the Episode

    • Leaving Nothing to Chance and Equity by John Solleder
    • The Seasons of Life – Jim Rohn
    • Good to Great – Jim Collins
    • Influences: Jim Rohn, Zig Ziglar, Earl Nightingale, Mary Kay Ash

    🔗 Connect with John Solleder

    • Website: JohnSolleder.com

    • LinkedIn: linkedin.com/in/johnsolleder

    • Books: Leaving Nothing to Chance | Equity | Moving Up 2020 (available via Amazon & JohnSolleder.com)
    • Podcast: Leave Nothing to Chance
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    1 時間 5 分
  • Culture Branding: How to Build a Company That Moves 56x Faster — with Nader Safinya

    Culture Branding: How to Build a Company That Moves 56x Faster — with Nader Safinya
    2025/10/15
    In this episode of Built to Sell | Built to Buy, host Sam Penny sits down with Nader Safinya, founder of Black Ribbit and creator of the Culture Branding™ methodology — a powerful framework that bridges brand, culture, and leadership to accelerate decision-making and deepen loyalty inside and outside organisations.Over two decades, Nader has worked across continents and industries to help businesses design cultures that live their values, not just print them on a wall. He reveals how aligning core beliefs across employees and customers can make decisions up to 56 times faster, boost retention, and drive measurable growth.From his multicultural upbringing to the birth of Black Ribbit and the development of the Culture Brand Filter — an AI-driven decision-making system — Nader shares how empathy, consistency, and design thinking can transform both company culture and bottom-line results.🧠 Key Themes Covered1. The Origins of a Culture BuilderGrowing up across Iran, Indonesia, France, and the US, Nader’s early life taught him to observe human behaviour and cultural dynamics. He credits his mother’s legendary parties — where CEOs and housekeepers mingled as equals — for teaching him the power of consistent treatment and emotional safety.2. The Birth of Black RibbitWhat started as a misread tattoo shop in Munich turned into a global agency name — and an ethos. Frogs, as Nader later discovered, symbolise empathy, transformation, and guidance across cultures. “It was fate — or as my mum would say, kismet,” he laughs.3. Defining Your Core ValuesBefore he could define company values, Nader had to define his own. After a decade-long personal transformation, he identified his three non-negotiables — reliability, compassion, and deliberate action — values that now underpin every decision at Black Ribbit.4. What Is Culture Branding?Traditional branding focuses on customers. Culture Branding connects both sides of the business — employees and customers — through shared values and consistent experiences. It ensures that what companies say aligns with what they do.“Culture Branding bridges the gap between what companies say and what they do — by designing the customer and employer brand simultaneously.”5. The Culture Brand FilterThe heart of the framework is a powerful AI-driven tool that helps organisations make values-based decisions at speed.“We had clients who’d been deliberating for 12 months and solved it in 12 minutes,” Nader explains.The tool ensures decisions align with three core values, increasing clarity, trust, and cohesion across teams.6. Quantifying the ImpactCulture Branding has delivered dramatic results:56x faster decision-making96% increase in customer loyalty$2M saved in staff retention43% reduction in hiring costsYet the greatest ROI, Nader says, is time — “the one thing holding us back from becoming better humans.”7. The Challenge of ImplementationDespite its success, many companies hesitate to act. “It’s fear,” Nader admits. “They ask, ‘What do we get?’ — even as I show them the data. But what they’re really missing is the willingness to install the program, not just buy it.”8. AI, Humanity, and the Future of CultureNader warns that if businesses don’t integrate empathy and values into their systems now, “we risk becoming cattle to the machine.”“Culture Branding gives humans back time. It lets technology handle the monotonous so we can get back to being better humans.”9. Practical Steps for LeadersIf you want to apply Culture Branding in your business this week:Look in the mirror — Ask yourself, “Would you want to work for you?”Ask your team and customers — “Why do you want to work here or buy from us?”Read your reviews — Identify what feedback is consistent, good or bad, and act on it.“Consistent behaviour elicits consistent responses. That’s how trust is built.”💬 Memorable Quotes“Consistent behaviour elicits consistent responses — and that’s the foundation of brand trust.” “Culture Branding designs the inside and the outside of your business at the same time.” “Time is the only thing holding us back from becoming better humans.” “If your values change with your product, you don’t have values — you have preferences.”🏁 Final TakeawayAligning your brand and culture isn’t a marketing exercise — it’s a business accelerator. When your team and customers tell the same story about who you are, your company moves faster, makes better decisions, and becomes magnetic to the right people.Clarity of values leads to clarity in decisions — and clarity drives growth.🔗 Connect with Nader SafinyaWebsite: blackribbit.comPodcast: Frog TalkLinkedIn: linkedin.com/in/nadersafinya
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    1 時間 3 分
  • Culture That Sells: Chris Dyer on Transparency, Trust & Remote Leadership

    Culture That Sells: Chris Dyer on Transparency, Trust & Remote Leadership
    2025/10/08

    When it comes to building a business people actually want to buy, it’s not just about profits — it’s about people.

    In this episode, Chris Dyer, bestselling author, culture consultant and former CEO of PeopleG2, joins Sam Penny to unpack how company culture directly drives performance, profitability and business valuation.

    Long before remote work became mainstream, Chris built one of America’s most recognised “Best Places to Work,” scaling a fully virtual company through the GFC and eventually selling it — all by putting culture first.


    From his Seven Pillars of Culture to radical transparency, and why he ditched one-on-one meetings for faster decision-making, this conversation reveals how culture isn’t soft — it’s a hard-edge advantage that creates enterprise value buyers can see and feel.

    In this episode:

    • How Chris turned a struggling business during the GFC into an Inc. 5000 success story
    • Why transparency (even sharing your P&L) boosts profitability and trust
    • The “Seven Pillars” that every great culture is built on
    • How to make remote and hybrid teams thrive — without losing connection
    • The secret to “feed forward” instead of “feedback”
    • The quiet quitting myth — and what’s really behind disengagement
    • How culture impacts valuation (and why buyers pay more for great teams)
    • The meeting revolution: “Cockroach meetings,” “Tiger Teams,” and eliminating one-on-ones
    • Why the future of leadership depends on empathy, AI adaptability, and human-centred thinking

    Guest bio:

    Chris Dyer is a global culture expert, keynote speaker, and bestselling author of The Power of Company Culture and Remote Work. As the founder and former CEO of PeopleG2, he built one of the world’s first fully remote companies, recognised seven years running as a Best Place to Work. Chris now helps leaders worldwide build transparent, high-performing, human-centred organisations that attract and retain top talent.

    👉 Learn more at chrisdyer.com

    Follow Chris on LinkedIn: linkedin.com/in/chrispdyer7

    On Instagram/TikTok: @chrisdyer

    Key takeaway

    A great culture isn’t a perk — it’s a multiplier.
    When you build transparency, trust, and meaningful connection into your business, you don’t just create happier teams — you build a company worth buying.

    Subscribe & share

    If this episode helped you rethink what really drives value in your business, share it with a fellow founder or leader.
    Subscribe to Built to Sell | Built to Buy wherever you listen to podcasts.
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    52 分
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