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Built to Convert

Built to Convert

著者: Tyler Lane
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This is Built to Convert — the podcast for marketers and business builders obsessed with turning strategy into impact.Built to Convert (c) 2025 マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • How AI Is Rewriting the Rules of SEO and Product Discovery With Chuck Aikens
    2025/07/30

    Chuck Aikens is the Founder of Tymoo, a digital marketing collective that empowers brands and agencies to integrate AI into growth strategies for scalable, data‑driven outcomes. With over two decades of experience in SEO, content development, and automation, he previously built and led the agency Volume Nine before founding Tymoo in August 2022. Tymoo’s mission is to cut through AI hype and deliver practical, actionable AI marketing solutions that move the needle in real business settings.

    About the Episode

    AI is changing how people search, discover, and buy. However, most brands are still clinging to outdated SEO tactics. As search engines integrate generative models and buyers use tools like ChatGPT and Perplexity to make decisions, brands must shift their strategies or risk becoming irrelevant. Tyler Lane hosts Chuck Aikens for a bold and practical discussion about how to stay visible in this AI-first landscape by aligning with how people search and buy in 2025.

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    51 分
  • Why AI Is a Strategic Superpower for Modern CMOs With Liza Adams
    2025/07/23

    Liza Adams is the AI Advisor and GTM Strategist at GrowthPath Partners, a firm that helps B2B companies adopt AI responsibly and effectively. She has over 20 years of leadership experience at companies like Smartsheet, Juniper, and Pure Storage. Liza was named one of Pavilion’s 50 CMOs to Watch in 2024. She advises teams on using AI to boost performance and drive ethical, inclusive growth.

    About the Episode

    AI is changing the way marketing leaders operate. Yet while many teams apply AI to content, few are tapping into its full potential as a strategic thought partner. Host Tyler Lane speaks with Liza Adams about how AI can empower CMOs to lead more effectively, collaborate across departments, and drive deeper customer alignment. The real power of AI, she explains, isn’t in the tools; it’s in how marketers leverage it.

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    48 分
  • Why Fast and Flexible Design Wins in a Noisy Market With Brian Brooks
    2025/07/16

    Brian Brooks is the Founder of FreshPixelCo, a digital design studio specializing in web design, UI/UX, branding, and digital marketing services for small businesses. With over 20 years of experience in digital design, he brings a deep understanding of user-centered design and visual storytelling to his work. Operating as a one-person agency out of Denver, Colorado, Brian collaborates directly with clients to deliver high-quality, conversion-focused designs with fast turnaround times. His mission is to help small businesses grow by replacing traditional advertising with effective, ROI-driven digital strategies.

    About the Episode

    Traditional design workflows often slow teams down when speed and adaptability matter most. This episode explores how solo creatives can move faster than agencies, spark momentum, and deliver high-value work without the friction. Tyler Lane talks with Brian Brooks about integrating seamlessly into client teams, using fast execution to inspire collaboration, and how thoughtful boundaries help sustain creative energy over time.

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    44 分
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