Google searches are declining, and AI tools like ChatGPT are becoming the go-to source for answers. In this Built By Me Short, Taina and Mo dive into the future of search, how AI is changing the way people find businesses, and why optimizing for AI is no longer optional.

We break down:

• Why Google traffic is dropping 📉
• How AI tools pull business data 📊
• What business owners must do to stay visible 👀
• The importance of reviews, content, and accurate online info ⭐

If you run a business, this is a wake-up call: the way customers find you is changing. Are you ready?

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In this episode of the Built By Me Podcast, Taina sits down with Danny Kerr, co-founder of Breakthrough Academy and host of Contractor Evolution. With over a decade of experience helping hundreds of trades businesses scale, Danny shares why most contractors fail at hiring, how to attract and keep A-players in a competitive market, and why your online reputation matters just as much for employees as it does for customers.

Whether you’re building your first team or looking to level up your leadership, this conversation is full of practical hiring strategies, branding tips, and active recruiting tactics you can start using today.

What You’ll Learn in This Episode:

• Why recruitment deserves as much investment as sales and marketing
• How to build a brand that attracts top talent
• The power of your team’s network in finding great hires
• Why Glassdoor reviews are the new customer reviews
• How to balance character vs. skill when hiring

About Our Guest:
Danny Kerr is the co-founder of Breakthrough Academy (BTA) and host of Contractor Evolution. For the past 10 years, BTA has helped contractors build systems, teams, and strategies to scale their businesses sustainably.

Sponsor:
This episode is brought to you by NiceJob, the reputation marketing platform that helps you get more reviews, referrals, and sales.

Links & Resources:

• Breakthrough Academy: btacademy.com
• Contractor Evolution Podcast: Listen here
• Sponsor: NiceJob

In this short yet packed episode of Built By Me, Taina and Mo sit down, just the two of them, to discuss something every modern entrepreneur needs to hear: why founders need to show up for their team and on social media.

Gone are the days where your intern handles all the social content while leadership hides behind the scenes. Your audience wants to know who's behind the brand — not just what you’re selling, but why you started and what you’re building.

Taina and Mo break down:

• Why authenticity matters more than ever in the age of AI
• The power of showing the human side of your business
• How even small business owners can start simple
• Examples from big brands like Gymshark and Red Lobster doing it right

Whether you’re a roofer, restaurateur, or retail owner, your audience wants you. Not polished ads. Not stock photos. Just you, being real.

🎧 Listen in and get inspired to hit record.