• Building an In-House Comms & PR Program From Scratch

  • 2025/02/11
  • 再生時間： 51 分
  • ポッドキャスト

Building an In-House Comms & PR Program From Scratch

無料で聴く

ポッドキャストの詳細を見る

  • サマリー

  • Blake Lively PR conspiracies? Funny.

    PR misconceptions in SaaS? Not so funny.

    This week, we’re pulling back the curtain on whatreally goes into PR & comms with Cori Kendrick from SuperSide—a PR pro who’s built reputations for brands like HP, SAP, Google Cloud, and ClickUp.

    Key Moments

    [02:30] – The Blake Lively PR debacle: What burner accounts and internet chaos reveal about comms strategy

    [06:45] – PR vs. Reality: Why SaaS founders misunderstand comms (and why PR isn’t just “getting in TechCrunch”)

    [12:15] – When startups should actually think about PR (spoiler: it’s NOT day one)

    [17:40] – What the changing media landscape means for SaaS (and why your buyers might trust a niche newsletter over Forbes)

    [26:55] – How toactually measure PR (aka, why share of voice is a joke)

    [33:20] – The in-house vs. agency PR debate: When to hire, when to outsource, and why it depends on your stage

    [45:10] – A peek inside SuperSide’s creative comms strategy (and how PR ties into demand gen)

    Links to Use 👇

    • Connect with Cori on LinkedIn
    • See howSuperside can help your marketing team scale it's creative output
    続きを読む 一部表示

あらすじ・解説

Blake Lively PR conspiracies? Funny.

PR misconceptions in SaaS? Not so funny.

This week, we’re pulling back the curtain on whatreally goes into PR & comms with Cori Kendrick from SuperSide—a PR pro who’s built reputations for brands like HP, SAP, Google Cloud, and ClickUp.

Key Moments

[02:30] – The Blake Lively PR debacle: What burner accounts and internet chaos reveal about comms strategy

[06:45] – PR vs. Reality: Why SaaS founders misunderstand comms (and why PR isn’t just “getting in TechCrunch”)

[12:15] – When startups should actually think about PR (spoiler: it’s NOT day one)

[17:40] – What the changing media landscape means for SaaS (and why your buyers might trust a niche newsletter over Forbes)

[26:55] – How toactually measure PR (aka, why share of voice is a joke)

[33:20] – The in-house vs. agency PR debate: When to hire, when to outsource, and why it depends on your stage

[45:10] – A peek inside SuperSide’s creative comms strategy (and how PR ties into demand gen)

Links to Use 👇

  • Connect with Cori on LinkedIn
  • See howSuperside can help your marketing team scale it's creative output
続きを読む 一部表示

Building an In-House Comms & PR Program From Scratchに寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。