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Building an AI Empire One GPT at a Time with Founder Erich Archer

Building an AI Empire One GPT at a Time with Founder Erich Archer

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How does an Emmy-winning TV producer go from directing hit shows to building an AI-powered business from scratch? On this episode of Tenacity with Sonia C, Erich Archer shares the unconventional journey that led to the creation of Smarty Pants, an ecosystem of over 100 custom AI tools designed to solve real-world business problems.

What started as a personal experiment to speed up creative work became a thriving platform, helping founders, nonprofits, and creatives automate, innovate, and grow.

In this episode, Erich reveals:

  • How he went from media production to AI development with no formal tech background
  • The power of building MVPs modularly to avoid overwhelm and get to market faster
  • How he validated his product through real-world conversations (and LinkedIn comments!)
  • What founders can learn about resourcefulness and speed from using AI
  • How being a hands-on leader in public media prepared him for his startup journey
  • Why smaller businesses are the biggest winners when it comes to AI adoption
  • His advice for creatives looking to bring their tech ideas to life


This episode is a masterclass in scrappy innovation, practical product thinking, and the creative grit to turn an idea into impact.



Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations

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