『Building a global brand: Lessons from FedEx with Monica Skipper - Part 1』のカバーアート

Building a global brand: Lessons from FedEx with Monica Skipper - Part 1

Building a global brand: Lessons from FedEx with Monica Skipper - Part 1

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Take a peek into the world of global brand management with Monica Skipper, who spent 20 years at FedEx in various brand leadership roles⁠⁠. Monica shares her wealth of experience and offers valuable insights on:

  • The evolution of brand management at FedEx, from a logo-centric approach to a comprehensive business strategy⁠
  • Challenges and successes in maintaining brand consistency across a large, global organization⁠
  • The importance of data-driven brand strategies and how FedEx leveraged customer insights⁠
  • Navigating complex brand architecture decisions, including the integration of acquisitions⁠
  • The role of leadership support in successful brand initiatives⁠
  • Balancing global brand consistency with local market needs⁠
  • The transition from brand policing to brand enablement⁠

⁠​

This episode provides a rare glimpse into the inner workings of brand management at one of the world's most recognizable companies.


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