In this episode, we dive into the real-world experiences of running your own business, the highs, the lows, and the lessons that come with it. Our guest, Lindsay, shares her personal journey from corporate life to entrepreneurship, highlighting how creating a business that fits around your life, rather than the other way around, can lead to greater happiness, energy, and success.

We explore the many pros of entrepreneurship, including the freedom to avoid the dreaded "Sunday night blues," the flexibility to choose ideal clients, and the ability to maintain a healthy work-life balance. Lindsay discusses how every hour now has purpose, and how building a business aligned with personal goals, like spending more time with family and traveling, can redefine success.

However, running your own business isn't without its challenges. We tackle the cons of entrepreneurship, such as the constant mental load, the difficulty in switching off, and the financial pressures that come with not earning during downtime. Lindsay offers an honest look into the emotional resilience required, the importance of setting boundaries, and the struggle with balancing client expectations, especially in industries like PR and marketing where results aren't always instantly visible.

A major theme of this episode is the crucial role that PR and marketing play in building brand trust and long-term business success. We discuss the frustrating but vital reality that PR is often the first thing businesses cut during hard times — despite being a key driver of brand value. Lindsay explains why consistent, quality content tailored to your audience is more important than chasing the latest marketing trend.

We also explore managing client expectations, the dangers of unrealistic goals in PR, and why building strong, authentic relationships is more effective than short-term tactics. Lindsay’s top tip for anyone investing in PR? Focus on quality over quantity and always take the long-term view.

This episode is packed with insights for entrepreneurs, small business owners, and marketing professionals who want to build a sustainable, purpose-driven business. If you're looking to better understand the real impact of PR and marketing on business growth, and how to create a business that works for your life, this conversation is essential listening.

For more information on how PR can transform your brand's credibility and trust, contact Harvey & Hugo today via harveyandhugo.com or email info@harveyandhugo.com.