
Building a Website That Aligns, Connects, and Converts - EP 2
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Branded Impact Podcast #2 | with Ashley Fritchie, Founder of Puddle and Bloom
In this episode, we welcome Ashley Fritchie, the founder of Puddle and Bloom Tech Marketing, who transformed her burnout into a purpose-led business helping women show up confidently online.
Ashley shares her journey from working 100-hour weeks to building a remote business centered on freedom, intention, and impact. She breaks down why custom websites outperform templates, the most common mistakes service-based businesses make, and how personal branding (yes, including that brand photoshoot you’ve been putting off) plays a critical role in building trust.
🔑 What You’ll Learn
🧩 Why custom websites matter more than you think — and how to make yours work for you
💻 How one med spa doubled its success after ditching a broken website
💸 Why investing in your digital presence isn’t optional (plus, affordable ways to start small)
📸 The secret sauce behind brand photos and personal branding that truly connects
🧲 This episode is for: Coaches, creatives, service providers, and aspiring founders are ready to upgrade their digital presence and attract aligned clients with confidence.
📇 Connect with Ashley & Puddle and Bloom:
Instagram: https://www.instagram.com/petalandbloomtechmarketing/
Website: https://petalandbloomtechmarketing.com/
Facebook: https://www.facebook.com/PetalandBloomTechMarketing
Linkedin: https://www.linkedin.com/in/ashleyfritsche/ and https://www.pinterest.com/websitesforwomen/
- Resources: https://petalandbloomtechmarketing.com/resources
💌 Join the Rebrand Era:
✨ Loved this episode? Follow the podcast so you don’t miss what’s next! 📩 DM @brandingbyjo on IG and let Jo know what resonated most. 🎯 Ready to align your brand with your purpose? Book a Call: Connect with Jo using the link: https://brandingbyjo.com/contact
#WebsiteDesign #WomenInBusiness #DigitalPresence #BrandPhotos #PersonalBranding #CustomWebsites #BurnoutToBusiness #BrandedImpactPodcast #TechForCreatives #ServiceBasedBusiness #PuddleAndBloom #AuthenticBranding