Building a Cult Brand: How Gretzie Parth Launched BEIE & Turned a Vision into a Beauty Movement
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Building a Cult Brand: How Gretzie Parth Launched BEIE & Turned a Vision into a Beauty Movement
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In today’s episode, I’m sitting down with the powerhouse herself — Gretzie Parth — professional makeup artist, educator, and now the founder of BEIEYOU, a newly launched beauty brand that’s already making serious waves.
This episode is for the woman who knows she was born to build something bigger than a product — a brand, a movement, a message. Gretzie takes us behind the scenes of the BEIEYOU launch, shares the mindset that carried her through the chaos, and reveals what it really takes to build a magnetic brand that people don’t just buy from — they believe in.
We dive into:
- What inspired the BEIEYOU brand and how it went from idea to impact
- How to create a cult-like community that lives beyond a logo
- Lessons in launching, product development, and branding in the beauty industry
- The power of showing up on social media with confidence and intention
- What’s next for BEIEYOU — and how she’s scaling with soul
Whether you're a beauty founder, a branding babe, or a business builder — this one will light a fire in you.
🎧 Tune in, take notes, and get ready to rethink what’s possible for your brand. ✨ Connect with Gretzie: @gretzieparth | @beieyou