Building a Brand That Doesn’t Taste Like Everyone Else’s with Dana Hork
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Building a Brand That Doesn’t Taste Like Everyone Else’s with Dana Hork
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In this episode of Disruptors, host Mack McKelvey sits down with Dana Hork, founder and CEO of Beers with Friends, a refreshingly different agency built on sprint-based brand building. Recorded live from the Possible Conference in Miami, Dana shares how her experience as a brand-side marketer at Jet.com, Walmart, and Wonder helped shape an entirely new model for solving creative problems—fast.
Dana breaks down the “beer run” model: five-day ideation sprints designed to deliver creative firepower without the drag of traditional agency engagements. From productizing services on Shopify to creating frameworks like “Brand in a Can,” Dana offers tactical and strategic gems for startup marketers, founders, and CMOs alike.
You’ll hear:
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Why trust and collaboration beat the black-box agency mode
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How to talk to your founder without reading their mind
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Why marketers should fall in love with the problem, not the solution
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What it means to build brand from the inside out
If you're tired of bloated campaigns, vague retainers, or founder-marketer misalignment, this episode will feel like a crisp, cold one at the end of a long sprint. Cheers.