The sim racing world is on a remarkable trajectory, with the market doubling in size since 2020 and expected to reach $1 billion by 2030. At the heart of this growth are passionate entrepreneurs like Ian Stroman, founder of Ready Set Sim, who joins us to share his journey from casual sim racer to industry innovator.

Like many of us, Ian began with a Logitech wheel before diving into the deep end of high-performance sim racing equipment. Frustrated by the countless hours spent researching compatible components, he created Ready Set Sim as a comprehensive solution – essentially "PC Parts Picker for sim racing." His platform now consolidates hundreds of components with compatibility checks, comparison tools, and expert reviews to help racers build their dream setups without the headaches.

What makes Ian's story particularly compelling is his entrepreneurial spirit. Despite having no development background, he recognized a critical gap in the market and took the leap to create something genuinely valuable for the community. Ready Set Sim has now expanded beyond just component selection to include at-home installation services, allowing customers to design custom setups that professional installers will build right in their homes.

Throughout our conversation, we explore what makes sim racing uniquely accessible compared to other motorsports – the ability to drive the same tracks in the same cars as professional drivers just days after watching them compete. This connection between virtual and real racing continues to blur as more professional drivers emerge from sim racing backgrounds.

Whether you're a sim racing veteran looking to upgrade your rig or completely new to the hobby, Ian's insights illuminate the exciting future of this rapidly growing community. As he puts it: "When sim racing grows, we all win."

Ian Strommen and RSS info:

https://www.readysetsim.com/

https://www.instagram.com/readysetsim/

https://www.facebook.com/profile.php?id=61550885513787

https://www.twitch.tv/readysetsim

https://www.tiktok.com/@ready.set.sim

https://discord.gg/6ztAFrG5By

Please e-mail the show for any questions, comments or stories/experiences at thechicanepodcast@gmail.com

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