What happens when a digital agency trades buzzwords for blueprints? In this episode, Adrienne sits down with Wes Towers, founder of Uplift 360, a digital agency in Australia that helps builders and trades create smarter websites, master practical SEO, and achieve measurable growth. Wes doesn’t just talk theory—he’s lived the trades industry from the ground up and now helps construction businesses grow online without wasting time or money.

Wes introduces his concept of Search Everywhere Optimization, explaining how AI and the changing digital landscape are reshaping how businesses get found. He also shares what separates a successful digital strategy from the sea of generic content and why being real, personal, and slightly heretical is the best SEO strategy you can have today.

→ The conversation dives into how tradespeople can simplify their online presence, why authenticity builds trust, and what to do when your business has relied on “too much work” for too long.

Key Takeaways: → “Search Everywhere Optimization” is the future—your business needs to be found beyond Google, across AI platforms and social media. → Builders and trades can thrive online by keeping their websites practical, authentic, and easy to navigate. → AI can create content fast, but only your unique voice and experience make it valuable. → The construction boom taught many companies to ignore marketing—but slowing markets expose who’s been neglecting visibility. → Great websites don’t just look good; they reflect the founder’s personality, values, and trustworthiness.

Quote from Wes: “Generic content adds nothing new to the conversation. If you want to stand out online, be distinct, be real, and share what makes you different.”

How to Reach the Guest: 🌐 https://uplift360.com.au