Leslie Zinn, CEO of Arden’s Garden, shares insights from her journey growing a family business into a beloved wellness brand. She discusses the tension between her mother Arden's unwavering commitment to health and the practical demands of running a profitable enterprise. Leslie highlights pivotal moments, such as navigating the industry's E. coli crisis and unintentionally establishing successful stores in food deserts. Her reflections reveal the powerful impact of mission-driven decisions, customer loyalty, and the growth mindset that sustains their business today.

Key Takeaways

• Leslie’s early experiences balancing her mother's passion for wellness with business profitability.
• How Arden’s Garden navigated critical decisions during industry-wide health scares without compromising their core values.
• Unplanned strategic moves into underserved communities that led to surprising success and deep community impact.

Resources Mentioned

• Visit Arden's Garden at https://www.ardensgarden.com
• Follow Leslie Zinn on LinkedIn at https://www.linkedin.com/in/lesliezinn
• Follow Arden’s Garden on social media at:
• • Facebook: https://facebook.com/ardensgardenatl
  • Instagram: https://instagram.com/ardensgardenatl
  • Twitter/X: https://twitter.com/ardensgardenatl

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