Building Broad River Retail: The Bold Reset That Saved Us | Part 2 (2015).
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Building Broad River Retail: The Bold Reset That Saved Us | Part 2 (2015).
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Welcome to the second episode of Broad River Retail’s new summer series on Stories from the River. This episode continues to listen in on the talk that CEO Charlie Malouf gave to the retail leaders on July 10th, 2025, at the in-person, offsite, monthly GM Rx meeting in Charlotte, North Carolina. Charlie revisits the pivotal year of 2015—a crucible moment and turning point for the company. What began with excitement over new store acquisitions, a major ERP conversion, and a new HQ quickly unraveled into operational chaos, financial strain, and a brush with bankruptcy.
Thrown into the bank’s Special Assets division, Broad River faced a defining moment. Charlie candidly shares how the team, rather than folding, began holding weekly cross-departmental "Change the News" meetings during the 2nd quarter of 2015. Those meetings then led into the launch of a Bold Reset and a 100 Day Challenge. They restructured operations and entered into a period of massive creative reinvention to create what would become modern-day Broad River Retail.
By focusing on core stores, reallocating talent, and embracing a more transparent, human-centered culture, the company stabilized and returned to profitability. The year ended not in ruin—but with renewed hope, resilience, and a stronger foundation for the future.
Come back next week for the rest of the story and the conclusion of Charlie's presentation on The Story of Broad River Retail and the way we play the game.
Watch the first epsiode of the series:
Building Broad River Retail: How We Play the Game of Business | Part 1 (2003-2014) - https://youtu.be/ZacOr4KMGqk
Listen on Apple Podcasts:
https://podcasts.apple.com/us/podcast/stories-from-the-river/id1608553391
Spotify:
https://open.spotify.com/show/0tB33vSX8cRc7OHmeQgbSS
Watch this episode on YouTube: https://youtu.be/67hsX3ly19A
Visit https://www.storiesfromtheriver.com for more episodes.
Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com
Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail