The Heart of Marketing: Why Storytelling Still Wins with Brian O’Shaughnessy
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The Heart of Marketing: Why Storytelling Still Wins with Brian O’Shaughnessy
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In this episode, Brian O’Shaughnessy, a seasoned communications strategist with roots in both massive corporations and early-stage startups, shares why storytelling is not just a marketing tool. It's a foundational element of business strategy. With decades of experience across Google, VeriSign, Skype, and startups alike, Brian emphasizes that the best storytelling begins internally. He unpacks how narrative clarity can build internal alignment, drive brand trust, and become a lever for long-term differentiation.
Brian also explores how the media landscape has shifted—no longer dictated by traditional press but by communities, Substacks, Discords, and decentralized influence. The conversation spans tactical lessons for founders, philosophical takes on authenticity, and the exciting frontier of AI-powered creativity. As Brian says, “Authenticity isn't a tone—it's the truth well told."