Now AI gives away free advice, anyone with a chatbot is now an "expert".

So why would anyone choose YOU?

You and I both know - they won't for much longer.

Better copy won't fix it.
Pretty websites don't cut it.
Anyone can do that now with a Claude Code sub.

Scammy high-pressure sales tactics won't either. (They never did!)

Here's what will keep people banging your door down for more FOREVER...

Join the free Build Coach Brainstorm:
https://workshop.mikemonday.com/brainstorm

THE most important question for codeless and coding builders everywhere is this.

To start answering that question for yourself:

workshop.mikemonday.com

Model routers are all the rage. Understandable given the rising cost of frontier intelligence. But Stripe possibly paying $10 billion for OpenRouter? Crikey.So I decided to build the simplest possible AI model router for my setup myself...Here's a Builders workshop I did that you can get for free: workshop.mikemonday.com

The plan was watertight. I had it all figured out. Until it fell apart with less than 24 hours to go.So I had no choice but to develop a simpler app to make the presentation for the workshop WHILE MAKING THE PRESENTATION FOR THE WORKSHOP.Here's what happened...

Sign up for the free Builders workshop here and I'll send it to you: workshop.mikemonday.com

First, came the facts…Next came the chats……AND THEN CAME THE SLOP. Soulless, hollow, incessant, inhuman bilge saying everything that means nothing. It sickens me. I spot it from a mile and then I run another two. And yet, here I am jumping up and down saying: “These new tools we all have now make this the best time in human history to start or grow a solo business.” How can I believe both at once? Aren't they contradictory? No. They're consistent. Here's how… I do not use AI to create things for me. For me, it is not a brush. I don't use AI as a spanner or saw.(You can use it like this, but good luck with that.) The other way is to build whatever lathe, forge or foundry you need in the moment. Then, with these tools you've built to fit your hand like your skin… YOU, just you: A human with purpose and judgement, you can create unique, meaningful things. Things that connect to those who love what you say and need what you make. To be human has always meant to augment ourselves with tools. I sit here now typing at this keyboard, staring at this screen, through lenses that allow me to see… We enhance ourselves, extend creativity and acquire abilities that we before these tools could not imagine. But we rightly reject the tool (that is promised to all) when it's used to replace. Do not ask this: “What can this AI do in my place?” Or even this:“What can this AI make for me?” Ask yourself this: “What could I create with an instrument that only I would build; that works as only I can?” Do not use AI to create things.Use it to build the tools to create things. THAT is what this Thursday is about: The Build Machine: How to Build a Builder BusinessThursday 6th August 2026 LA: noon / NYC: 3pm / UK: 8pm(If you can't make it - I'll send the recording to sign ups.) https://workshop.mikemonday.com Onwards & upwards, Mike “Just as Moog is not the music, The synth is not the song. Neither builder nor tool can purpose take, Or give meaning to; the human it belongs.” P.S. For anyone who has or wants to build a solopreneur business using these new tools - sign up on this page (another thing I made with my new, unique tools): https://workshop.mikemonday.com

Today is Day 20 of me "getting back on the content horse".
(She's a mean old nag….easy girl…🐴)

In 20 days I managed to record and release 16 videos. Not quite the daily I set out to do, but that gap holds the answers.

Here's what I've learnt - and what I'm going to do next to see if I can go the full 20 in 20 this time…after all, success is knowing what to do next.

Sign up for a Free Builder's Workshop here: workshop.mikemonday.com

Your business is taking off. Prospects are banging down the door. But all you want to do is HIDE!

This is the classic sign of a solo business set up for self-sabotage.

I've done it more often than I care to mention over the last 32 years building my own businesses and it ain't pretty.

But with these new building tools there is a way through...

Sign up for my Free Builder Workshop this Thursday here:

workshop.mikemonday.com

I started as a solo business owner right out the gate after university. First in 1994 as a music producer releasing vinyl, then DJ touring the world, then in 2011 I launched my first online coaching business.Every single time, I felt like I was behind, there were too many people already doing it, that it had all been done. Theses beliefs stopped me from taking the opportunities like I could have. Not this time. We are right at the start. And we can do this together. Sign up for the Free Builders Workshop here:"The Build Machine: How to Build a Builders Business": https://workshop.mikemonday.com/