First, came the facts…Next came the chats……AND THEN CAME THE SLOP. Soulless, hollow, incessant, inhuman bilge saying everything that means nothing. It sickens me. I spot it from a mile and then I run another two. And yet, here I am jumping up and down saying: “These new tools we all have now make this the best time in human history to start or grow a solo business.” How can I believe both at once? Aren't they contradictory? No. They're consistent. Here's how… I do not use AI to create things for me. For me, it is not a brush. I don't use AI as a spanner or saw.(You can use it like this, but good luck with that.) The other way is to build whatever lathe, forge or foundry you need in the moment. Then, with these tools you've built to fit your hand like your skin… YOU, just you: A human with purpose and judgement, you can create unique, meaningful things. Things that connect to those who love what you say and need what you make. To be human has always meant to augment ourselves with tools. I sit here now typing at this keyboard, staring at this screen, through lenses that allow me to see… We enhance ourselves, extend creativity and acquire abilities that we before these tools could not imagine. But we rightly reject the tool (that is promised to all) when it's used to replace. Do not ask this: “What can this AI do in my place?” Or even this:“What can this AI make for me?” Ask yourself this: “What could I create with an instrument that only I would build; that works as only I can?” Do not use AI to create things.Use it to build the tools to create things. THAT is what this Thursday is about: The Build Machine: How to Build a Builder BusinessThursday 6th August 2026 LA: noon / NYC: 3pm / UK: 8pm(If you can't make it - I'll send the recording to sign ups.) https://workshop.mikemonday.com Onwards & upwards, Mike “Just as Moog is not the music, The synth is not the song. Neither builder nor tool can purpose take, Or give meaning to; the human it belongs.” P.S. For anyone who has or wants to build a solopreneur business using these new tools - sign up on this page (another thing I made with my new, unique tools): https://workshop.mikemonday.com