You’re leaving around £20 on the table with every single client booking in your salon right now. Are your upsells feeling pushy, or worse, are you simply missing the best opportunity to offer them?

Discover how to boost your salon's average bill by implementing a smart pre-appointment upsell strategy that adds value for clients and profit for you, without a hint of hard-sell.

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💰 THE MAGIC UPSELL WINDOW

* Forget selling in the chair; clients feel rushed and pressured.

* The 'magic window' is 24 to 48 hours BEFORE the client's appointment.

* At this point, they're committed, excited for their visit, and not yet under time pressure.

* This allows them to say 'yes' easily and even plan for the extra time (e.g., more parking).

💰 HIGH-PROFIT ADD-ON EXAMPLES

* **Clear Gloss Treatment:** Added £20-£30 to a colour bill, took minimal extra time and product cost. Clients loved the shine and said 'yes' easily.

* **Luxury Conditioning Treatment:** Low product cost, but built into a 15-minute blissful experience with scalp massage and heat. Clients happily paid for the added relaxation.

* **Vary Offers:** Tailor add-ons seasonally (e.g., UV protection in summer, deep moisture in winter) or for special occasions to keep them fresh and relevant.

💰 HOW TO NAIL THE MESSAGE

* **Personal:** Reference the client by name and their specific upcoming appointment.

* **Sell the Outcome:** Focus on the 'sizzle' (shine, healthier hair, relaxation) not just the 'steak' (the treatment itself).

* **Frictionless:** Make it incredibly easy to accept. A simple 'reply yes' should be all they need to do, and your team handles the rest.

* **Close the Loop:** Acknowledge their acceptance upon arrival to make it feel seamless and integrated.

💰 MEASURE FOR SUCCESS (AND AVOID PUSHINESS)

* Don't just track average bill; also monitor client retention and utilisation rates.

* If average bill is climbing but retention is dropping, your upsells are likely feeling like pressure, not recommendations.

* A genuine recommendation is specific to the client's needs; a blanket offer to everyone can feel like a hard sell.

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📊 RESOURCES:

10 Minute Money Fix: https://10minutemoneyfix.com

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💬 WORK WITH ME:

1:1 Coaching: https://buildyoursalon.com

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🎧 LISTEN:

YouTube: https://www.youtube.com/@BuildYourSalon

Spotify: https://go.philjackson.me/Spotify

Apple Podcasts: https://apple.co/3MZp6jP

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CHAPTERS:

0:00 - Introduction to the Money Fix

0:30 - The £20 Per Client Opportunity

1:10 - Unlock Your Salon's Magic Upsell Window

1:50 - Why Selling Before the Appointment Works Best

2:40 - High-Profit Add-On Service Examples

3:50 - Tailor Your Upsell Offers Seasonally

4:10 - Crafting the Perfect Pre-Appointment Message

4:50 - The Three Keys to Frictionless Upselling

5:40 - When Upselling Goes Too Far and Kills Retention

6:20 - Measure Upsell Success Beyond Just Average Bill

6:50 - Recommendation Versus Pressure: The Client Test

7:30 - Your Next Step to Boost Average Bill

#salonpricing #salonprofit #salonbusiness #salonupsell #salongrowth

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Questions? phil@buildyoursalon.com

Check out Giftypoo at https://giftypoo.com

Do you ever feel like your salon business is taking over your life, squeezing out all the joy and creativity you once had? Are you constantly chasing money, leaving no room for your passions or personal fulfilment?

In this episode, Phil Jackson shares a powerful reminder: your business should fund a life, not become your whole life.

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THE BUILDER'S REWARD:

* Phil shares his love for building systems, tools, and software, a passion that predates his coaching career. He built complex email automations for his salon when others weren't.

* His salon membership software during COVID took months, but his latest project, "Gifty Poo" (a client wishlist for salons), took only three weeks thanks to AI.

* The reward for Phil is in the building and the process, not solely in the financial return.

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THE TRAP OF 'ALL ABOUT THE MONEY':

* While coaching pays better than software development, Phil realised constant delivery left his creative side quiet.

* Salon owners often start with values and interests, but these get squeezed out by financial pressures, team challenges, and growth struggles.

* He recounts how his love for reading fiction was replaced by only business books, highlighting a loss of joy.

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YOUR BUSINESS AS A LIFE FUNDER:

* Phil argues that chasing profit is essential, but it should fund a rich life, not become the life itself.

* Even if your salon is successful, make space for activities that nurture your soul: walking, reading, holidays, hobbies, and time with friends.

* He encourages listeners to explore Gifty Poo (giftypoo.com), not necessarily to buy, but to play, offer feedback, and consider their own passion projects.

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THE POWER OF 'VIBE CODING':

* The episode highlights how 'vibe coding' (building ideas with AI and patience) has drastically lowered the barrier to entry for creating custom tools or fulfilling personal projects.

* This approach allows you to pursue ideas that won't leave you alone, even if the market research isn't done.

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📊 RESOURCES:

1:1 Coaching: https://buildyoursalon.com

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💬 WORK WITH ME:

1:1 Coaching: https://buildyoursalon.com

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🎧 LISTEN:

YouTube: https://www.youtube.com/@BuildYourSalon

Spotify: https://go.philjackson.me/Spotify

Apple Podcasts: https://apple.co/3MZp6jP

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CHAPTERS:

0:00 - The Lesson of a Small Software Project

0:55 - My Passion for Building and Systems

2:15 - Why Coaching Replaced Software Development

3:25 - The Birth of the 'Gifty Poo' Idea

4:25 - Building with AI: The Power of Vibe Coding

6:15 - Finding Reward Beyond Sales Figures

7:05 - The Salon Owner's Money Chase Trap

8:35 - When Life's Joys Get Squeezed Out

9:45 - How Your Business Should Fund Your Life

10:55 - Try Gifty Poo and Nurture Your Soul

12:05 - Sharing Your Ideas and Building Together

#SalonBusinessTips #SalonOwnerLife #WorkLifeBalance #PhilJackson #BuildYourSalon

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Questions? phil@buildyoursalon.com

Is a service on your salon menu quietly costing you money every time it's booked? Many salon owners don't realise certain services are actually 'profit vampires', draining their income without them knowing. Phil Jackson, your Queen of Salons, is here to show you how to find these hidden money-losers and what to do about them.

In this episode, Phil reveals how to identify unprofitable salon services and implement practical strategies to boost your bottom line.

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💰 WHAT ARE PROFIT VAMPIRES?

* These are services that appear profitable on the invoice but lose money once actual time, product usage, and the cost of the occupied slot are factored in.

* Often, these are express services or low-priced items that take a disproportionate amount of time.

* Many owners mistakenly keep them, believing they lead to higher-value services, but Phil warns this happens less often than you think.

✂️ PHIL'S KIDS CUTS MISTAKE

* Phil reveals his own experience with children's haircuts: booked for 30 minutes at half the adult price, but actually taking nearer 45 minutes.

* A £20 kids' cut occupied a prime real estate slot (e.g., 4 PM on a Thursday) that could have been sold for a £200 colour service.

* The profit per hour on a kids' cut was less than £18, compared to an adult cut which easily doubled that.

💡 REFRAMING THE SALON EXPERIENCE

* Instead of just raising prices, Phil repositioned the salon as a quieter retreat for adults, free from the chaos of children.

* Kids' cuts were increased to full adult prices and made available only at specific, noisier times (e.g., Saturdays).

* This strategy meant the salon either earned full price for the service or freed up prime slots for higher-paying clients.

✅ YOUR 3 OPTIONS FOR PROFIT VAMPIRES

* **Reprice:** Increase the service price to accurately reflect its true cost of delivery.

* **Reframe:** Reposition the service with different availability, terms, or target audience to prevent it from eating into premium slots.

* **Retire:** Bravely remove the service from your menu entirely if it attracts the wrong clients, ties up valuable resources, or doesn't align with your business goals.

📈 ACTION PLAN: FIND YOUR VAMPIRES

* Today, pick three services from your menu and calculate their true profit per hour and their overall impact on your business.

* If the numbers don't add up, you've found a profit vampire. Decide whether to reprice, reframe, or retire it.

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📊 RESOURCES:

Get The Full Money Fix Walkthrough: https://10minutemoneyfix.com

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💬 WORK WITH ME:

1:1 Coaching: https://buildyoursalon.com

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🎧 LISTEN:

YouTube: https://www.youtube.com/@BuildYourSalon

Spotify: https://go.philjackson.me/Spotify

Apple Podcasts: https://apple.co/3MZp6jP

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CHAPTERS:

0:00 - The Salon Service Quietly Costing You Money

0:50 - How to Spot a Profit Vampire Service

1:30 - My £18 Profit Kids Cut Disaster

2:40 - The Hidden Cost of "Filling Quiet Slots"

3:50 - Reframing Your Salon's Client Experience

4:40 - How Raising Kids Cut Prices Boosted Profit

5:30 - Why This Principle Applies to All Salon Services

6:00 - Option 1: Reprice to Reflect True Value

6:10 - Option 2: Reframe for Better Positioning

6:20 - Option 3: Retire Unprofitable Services

7:10 - Your Action Plan: Find Your Profit Vampires

8:00 - Get The Full Money Fix Walkthrough

#salonpricing #salonprofit #salonbusiness #salonstrategy #philjackson

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Questions? phil@buildyoursalon.com