Phil Jackson, your Queen of Salons, discusses the importance of effective quarterly strategic planning for salon owners. He guides viewers on how to properly map out actions beyond just setting revenue goals, emphasising that good planning is crucial for business growth. This video encourages salon owners to develop a clear strategy and focus on goal setting for a thriving business.━━━━━━━━━━━━━━━━━━━━📊 RESOURCES:1:1 Coaching: https://buildyoursalon.com━━━━━━━━━━━━━━━━━━━━💬 WORK WITH ME:1:1 Coaching: https://buildyoursalon.com━━━━━━━━━━━━━━━━━━━━🎧 LISTEN:YouTube: https://www.youtube.com/@BuildYourSalonSpotify: https://go.philjackson.me/SpotifyApple Podcasts: https://apple.co/3MZp6jP━━━━━━━━━━━━━━━━━━━━CHAPTERS:0:00 - Introduction to Q2 Planning1:00 - Why Q2 is a Big Opportunity2:00 - The Problem with Reactive Planning2:50 - How to Set Your Q2 Revenue Target4:10 - Breaking Down Monthly Revenue Targets5:20 - Identifying Your Marketing Gap6:20 - Key Q2 Marketing Moments to Plan7:40 - Checking Team Capacity and Finances9:00 - How to Create Your Simple Q2 Plan9:40 - Next Steps: 1:1 Coaching with Phil#SalonBusiness #SalonStrategy #SalonPlanning #Q2Planning #BuildYourSalon━━━━━━━━━━━━━━━━━━━━Questions? phil@buildyoursalon.com

RESOURCES:Memberships Made Easy: the programme for building a salon membership that actually works. https://queenofmemberships.com

Falling out of love with the work that built your business is not failure. It is evolution. And a membership might be the most elegant way to make that transition without abandoning the clients you actually want to keep.

This week I am answering a brilliant question from Summer at Flourish Beauty and Academy in Devizes, who wants to use a nail membership to pivot toward skin treatments. The answer applies to any salon owner who wants to reshape their column without burning down what they have built.

WHY THIS INSTINCT IS RIGHTMost salon owners who want to change direction either do nothing and stay stuck, or go cold turkey and lose the clients they built their business on. Summer has found a third path. A membership is the bridge that lets you honour those long-term relationships while reshaping your column on your terms.

THREE THINGS A TREATMENT-SPECIFIC MEMBERSHIP MUST HAVE

1. ABSOLUTE CLARITY ON WHAT IS INCLUDEDTie it to one service or one group of services. One structure, no exceptions.The acid test: you must be able to describe your membership in one sentence. If it takes more than one sentence, it is too complicated. That is probably why a previous membership did not convert.
2. A PRICE THAT REFLECTS THE RELATIONSHIPThis is not a bargain basement discount membership. These are your best long-term clients and they are getting VIP access to a specific team member. Price it accordingly.A 10-15% loyalty reward makes sense. Beyond that, you are undervaluing what you are actually offering.Consider raising your standard prices at the same time as launching the membership.
3. A TRANSITION TIMELINE WITH BOUNDARIESLet your favourite clients hear about it first. Give them a reason to join: locked-in price, continued access, priority booking.Four to six weeks is enough of a launch window. Get your founder members in and locked in.Then hold the line. If someone has not joined the membership, they do not get to book those services. Do not be swayed.

THE ONE RISK TO WATCHThe membership manages the exit. Something else has to manage the entrance.If you launch the nail membership but do not actively fill that freed-up space with skin consultations and new treatment offers, you will end up with white space and panic. Get the new menu ready at the same time.

WORK WITH ME:1:1 Ultimate Clarity: https://tidycal.com/philjackson/1to1-enquiryFull details: https://buildyoursalon.com

LISTEN:YouTube: https://www.youtube.com/@BuildYourSalonSpotify: https://go.philjackson.me/SpotifyApple Podcasts: https://apple.co/3MZp6jP

CHAPTERS:0:00 - Evolving Away From the Work That Built Your Business0:24 - How March Is Going and the Listener Question1:12 - Introducing Summer's Question (Flourish Beauty, Devizes)2:51 - Why the Instinct Is Right3:39 - The Third Path: Memberships as a Transition Tool4:30 - Even Solopreneurs Can Use This Approach5:17 - Thing 1: Absolute Clarity on What Is Included6:06 - The One Sentence Test for Membership Clarity6:56 - Thing 2: Price That Reflects the Relationship (Not the Discount)7:38 - Thing 3: Transition Timeline and Holding the Line8:23 - The Risk: Make Sure You Fill the Space You Free Up9:13 - Memberships Made Easy at queenofmemberships.com

#salonmembership #salonbusiness #beautysalon #salonowner #saloncoach

Questions? phil@buildyoursalon.com

The clients you are most afraid of losing when you raise your prices are usually the ones you cannot afford to keep. Here is how to put your prices up properly, before the spring rebooking window closes.

This episode gives you the maths, the method, and the exact three rules for communicating a price rise without losing the plot or the clients.

WHY THE FEAR IS WRONG

• Most clients will accept a well-communicated price rise without complaint
• Price-sensitive clients who leave were going to go eventually anyway
• Raising prices does not just lose clients at the bottom, it attracts better clients at the top
• An underpriced salon cannot afford to look after its clients, its team, or its future
• You are not raising your prices. You are correcting them.

HOW MUCH TO RAISE BYIf you have not raised prices in 12 months, you are already behind. A 10% rise covers inflation, wage increases, and product cost rises, and is small enough that most clients accept it without question.

The maths: if your average bill is 60 pounds and you do 30 clients a week, that is 18 pounds more per client. 540 pounds a week. 28,000 pounds a year. From a decision you are currently too scared to make.

Do not do it in tiny increments. Two price increases a year, done properly, beats six small awkward ones every few months.

THE THREE RULES FOR COMMUNICATING IT

RULE 1: BE DIRECT, NOT APOLOGETICWrong: "We are so sorry, due to rising costs we have had to make the difficult decision..."Right: "From 1st April, our prices will increase by 10%. Check our price list online."If you apologise, you signal that you think the rise is wrong. You do not. So do not apologise.

RULE 2: GIVE NOTICE, NOT AN ESSAYFour weeks is enough. Six weeks is generous. Any more and you are just giving people more time to object.You do not owe anyone a line-by-line breakdown of your overheads.

RULE 3: TELL THEM PERSONALLY BEFORE YOU TELL THEM PUBLICLY

• Brief your team first so they are not caught off guard
• Notice on reception before the prices go up
• Update your price list and online booking
• Do not post it on social media. Social media is for good news.

WHAT TO DO IF A CLIENT PUSHES BACKMost will not. For the rare one who does: "Our prices have not increased for X months. This brings us in line with where we need to be to stay profitable." If they threaten to leave, let them. That chair will be filled by someone who values your work.

RESOURCES:Get your pricing properly sorted with Get Paid Properly:getpaidproperly.com

WORK WITH ME:1:1 Ultimate Clarity: https://tidycal.com/philjackson/1to1-enquiryFull details: https://buildyoursalon.com

LISTEN:YouTube: https://www.youtube.com/@BuildYourSalonSpotify: https://go.philjackson.me/SpotifyApple Podcasts: https://apple.co/3MZp6jP

CHAPTERS:0:00 - The Clients You Are Scared to Lose0:20 - How March Is Going and Why Pricing Still Matters1:08 - Why the Fear Is Real But the Logic Is Wrong2:06 - Breaking Through Price Barriers (and Who It Attracts)2:48 - You Are Not Being Greedy, You Are Being Sustainable3:36 - Why Now Is the Right Time (Even If March Feels Ropey)4:22 - How Much to Raise By (Do the Maths)5:57 - Do Not Do It in Tiny Increments6:44 - Rule 1: Be Direct, Not Apologetic7:30 - Rule 2: Give Notice, Not an Explanation8:16 - Rule 3: Tell Them Personally Before Publicly9:05 - What to Do If a Client Pushes Back

#salonpricing #salonbusiness #salonowner #hairsalon #salongrowth

Questions? phil@buildyoursalon.com