Do you avoid looking at your salon's financial numbers? Many salon owners do, feeling that knot of dread whenever money is mentioned. You might be brilliant at your work and fully booked, yet never truly understand your business's financial health. It's time to change that.This episode offers a gentle, jargon-free path to making friends with your numbers, turning fear into clarity and control.━━━━━━━━━━━━━━━━━━━━💰 WHY WE AVOID OUR NUMBERS (AND WHY YOU SHOULDN'T)* It's not about being bad with numbers; it's the fear of what you'll see.* Phil, despite a finance degree, avoided his own numbers, thinking "if I don't look, it's not real."* Not knowing is much heavier than knowing. Numbers are a map, not a judge. They show your starting point for planning your journey.💰 THE THREE NUMBERS THAT ACTUALLY MATTER* **1. TAKINGS (MONEY IN):** The total money from services and retail. This is the 'top of the picture' most owners are okay with.* **2. MONEY OUT (EXPENSES):** Everything spent to keep doors open. Think big buckets: stock (colour, skincare), wages, premises (rent/mortgage, bills), insurance, software, marketing.* **3. PROFIT (WHAT'S LEFT):** Takings minus expenses. This is your reward, to reinvest or take home. A busy salon can be unprofitable if money leaks out here.💰 YOUR PROFIT AND LOSS EXPLAINED* Your accountant's P&L statement is simply these three numbers written in order: Money In, Money Out, What's Left.* Don't rely on annual P&Ls; you need more frequent 'pins on the map' to guide your journey.* Solo owners: your numbers and your wage are the same conversation. Every leak affects your take-home pay.💰 HOW TO MAKE FRIENDS WITH YOUR NUMBERS* Don't make it a dreaded annual event.* Commit 10 minutes a month with a cup of tea to just look at those three numbers.* Don't judge them, just notice how you feel. Knowing, good or bad, provides solid ground.━━━━━━━━━━━━━━━━━━━━📊 RESOURCES:Get Paid Properly: getpaidproperly.com━━━━━━━━━━━━━━━━━━━━💬 WORK WITH ME:1:1 Coaching: https://buildyoursalon.com━━━━━━━━━━━━━━━━━━━━🎧 LISTEN:YouTube: https://www.youtube.com/@BuildYourSalonSpotify: https://go.philjackson.me/SpotifyApple Podcasts: https://apple.co/3MZp6jP━━━━━━━━━━━━━━━━━━━━CHAPTERS:0:00 - Making Friends with Your Salon's Numbers0:57 - Why We Avoid Looking at Our Money2:44 - How Numbers Are Like a Map, Not a Judge4:06 - The Three Key Financial Numbers for Your Salon5:53 - Understanding Money In, Money Out, and Profit7:18 - What is a Profit and Loss Statement?8:05 - Why Solo Owners Need to See Their Numbers Clearly8:58 - Make Financial Review a Regular, Gentle Habit10:04 - Your Simple First Step to Facing Your Numbers#salonnumbes #salonfinance #salonprofit #salontips #philhacks━━━━━━━━━━━━━━━━━━━━Questions? phil@buildyoursalon.com

Are your salon books looking a bit quiet after summer? September can be a huge month, but only if you have a plan. Don't let valuable client opportunities slip away this autumn.This episode gives you five concrete, actionable salon marketing ideas you can implement this week to fill your books.**1. WIN BACK LAPSED CLIENTS*** Your booking system holds a list of easy wins: clients who haven't visited for a few months.* These clients are easier to win back than new ones because they already know and like you.* Send a warm, personal text or WhatsApp message, acknowledging that "summer can be really chaotic" and offering a promo to tempt them back. This spares their blushes and makes booking easy.**2. REFRAME EXISTING SERVICES AS AN "AUTUMN RESET"*** People crave a fresh start and new routines in September. Ride this powerful marketing wave!* Wrap your existing services in the language of seasonal renewal. Instead of just a haircut, offer an "autumn colour refresh after the sun's bleached everything out."* Promote a "skin reset after a summer of sunscreen and late nights" or "getting the brows back in shape" before party season. This reframing costs nothing but makes services feel essential.**3. LAUNCH YOUR OWN SEASONAL COLLECTION*** Don't wait for manufacturers; create your own twice-yearly collections (Autumn/Winter, Spring/Summer).* For hair, choose colours like warmer blondes, toffee tones, rich coppers, or reds. Introduce new shapes and styles.* For beauty, think nail collections or makeup palettes. This shows fresh ideas, combats client boredom, and provides an excellent conversation starter for your team.**4. MARKET "TIME FOR YOU" LONGER SERVICES*** Many clients, especially parents, finally have time for themselves once kids are back at school.* Target this by marketing slightly longer salon visits. Think upgrading a massage to a full body, longer colour services like full head foils or balayage, or adding on to a facial.* This strategy fills more column space with higher-value appointments and positions your salon as a place for much-needed self-care.**5. PRE-SELL 12-WEEK COURSES FOR FUTURE BOOKINGS*** Secure future revenue by marketing 12-week courses now for an October start.* Examples include a three-month skin transformation, 12 weeks of in-salon scalp exfoliation, or a block of laser hair removal.* Marketing in September gives clients time to budget, potentially splitting payments, and helps you navigate potentially slower months like October with guaranteed bookings.━━━━━━━━━━━━━━━━━━━━ 📊 RESOURCES:Salon Spark: https://salon-spark.com━━━━━━━━━━━━━━━━━━━━ 💬 WORK WITH ME:1:1 Coaching: https://buildyoursalon.com━━━━━━━━━━━━━━━━━━━━ 🎧 LISTEN:YouTube: https://www.youtube.com/@BuildYourSalonSpotify: https://go.philjackson.me/SpotifyApple Podcasts: https://apple.co/3MZp6jP━━━━━━━━━━━━━━━━━━━━ CHAPTERS:0:00 - How to Boost Your Salon in September1:30 - Ride the September Reset Wave1:50 - Win Back Your Lapsed Clients3:10 - Reframe Services for Autumn4:10 - Launch Your Own Salon Collection6:20 - Offer "Time for You" Longer Services7:10 - Run a Recommended Friend Promo7:40 - Pre-Sell 12-Week Courses9:00 - Pick One Idea and Act Now10:20 - Work with Phil: 1:1 Coaching#SalonMarketing #AutumnMarketing #ClientRetention #SalonGrowth #HairSalonBusiness━━━━━━━━━━━━━━━━━━━━ Questions? phil@buildyoursalon.com

Is there a team member in your salon who’s a genius with clients but a complete nightmare in the staff room? You know they're bringing in money, but their bad attitude is poisoning the atmosphere for everyone else. This dilemma keeps countless salon owners awake at night.In this episode, Phil Jackson gives you a direct, honest answer on how to handle toxic, high-performing staff without destroying your salon's culture.━━━━━━━━━━━━━━━━━━━━THE DANGER OF 'INVISIBLE DAMAGE'* Talent acts like a blindfold: high takings make you overlook bad behaviour.* The "convenient sum" (good service cancels bad behaviour) is wrong, as it only measures easy numbers (money).* Phil made this mistake himself, keeping genuinely gifted but difficult staff, leading to the loss of good people instead.THE REAL COST OF A TOXIC TEAM MEMBER* They set the tone for the entire organisation, giving permission for negativity, clock-watching, whinging, and lateness.* They cost you your best people who have options and will work somewhere else.* They drain your energy and cost you sleep, as you constantly manage the atmosphere and brace for the next round of negativity.* Ultimately, they cost you clients because a "sour team is something people can feel" the moment they walk in.SKILLS PROBLEM OR CHARACTER PROBLEM?* A skills problem (someone keen and decent but not yet good enough at the work) can be coached, trained, and supported.* A character problem (whinging, not caring, steady drip of negativity) is an attitude that is "really hard to shift."* You "can't train someone into wanting to be there" or "teach someone not to be an arsehole."YOUR CRITICAL NEXT STEPS* You owe them one proper, direct "grown-up conversation" – no hints, no passive aggression.* Tell them plainly what you are seeing, how it's affecting the team, and what *has to change today*.* If nothing changes or it's short-lived, you have your answer and can stop telling yourself things might get better.* *Always* take proper HR or employment advice before letting someone go; Phil gives you the business judgment, not legal counsel.━━━━━━━━━━━━━━━━━━━━📊 RESOURCES:Salon Spark: https://salon-spark.com━━━━━━━━━━━━━━━━━━━━💬 WORK WITH ME:1:1 Coaching: https://buildyoursalon.com━━━━━━━━━━━━━━━━━━━━🎧 LISTEN:YouTube: https://www.youtube.com/@BuildYourSalonSpotify: https://go.philjackson.me/SpotifyApple Podcasts: https://apple.co/3MZp6jP━━━━━━━━━━━━━━━━━━━━CHAPTERS:0:00 - The Problem With Your Toxic Salon Staff1:00 - Why Talent Can Blind You to Damage2:00 - The Hidden Costs of Bad Behaviour2:40 - Phil's Personal Lessons on Toxic Staff3:40 - The True Price of a Negative Team Member5:10 - Character vs. Skills: The Key Distinction6:00 - How to Have The Direct Conversation7:10 - When to Get Proper HR Advice7:30 - Trust Your Gut on Team Decisions8:20 - Choose Your Salon's Culture8:50 - Build Your Strategic Future━━━━━━━━━━━━━━━━━━━━#SalonTeam #TeamManagement #SalonBusiness #ToxicStaff #SalonCulture━━━━━━━━━━━━━━━━━━━━Questions? phil@buildyoursalon.com