You’re leaving around £20 on the table with every single client booking in your salon right now. Are your upsells feeling pushy, or worse, are you simply missing the best opportunity to offer them?

Discover how to boost your salon's average bill by implementing a smart pre-appointment upsell strategy that adds value for clients and profit for you, without a hint of hard-sell.

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💰 THE MAGIC UPSELL WINDOW

* Forget selling in the chair; clients feel rushed and pressured.

* The 'magic window' is 24 to 48 hours BEFORE the client's appointment.

* At this point, they're committed, excited for their visit, and not yet under time pressure.

* This allows them to say 'yes' easily and even plan for the extra time (e.g., more parking).

💰 HIGH-PROFIT ADD-ON EXAMPLES

* **Clear Gloss Treatment:** Added £20-£30 to a colour bill, took minimal extra time and product cost. Clients loved the shine and said 'yes' easily.

* **Luxury Conditioning Treatment:** Low product cost, but built into a 15-minute blissful experience with scalp massage and heat. Clients happily paid for the added relaxation.

* **Vary Offers:** Tailor add-ons seasonally (e.g., UV protection in summer, deep moisture in winter) or for special occasions to keep them fresh and relevant.

💰 HOW TO NAIL THE MESSAGE

* **Personal:** Reference the client by name and their specific upcoming appointment.

* **Sell the Outcome:** Focus on the 'sizzle' (shine, healthier hair, relaxation) not just the 'steak' (the treatment itself).

* **Frictionless:** Make it incredibly easy to accept. A simple 'reply yes' should be all they need to do, and your team handles the rest.

* **Close the Loop:** Acknowledge their acceptance upon arrival to make it feel seamless and integrated.

💰 MEASURE FOR SUCCESS (AND AVOID PUSHINESS)

* Don't just track average bill; also monitor client retention and utilisation rates.

* If average bill is climbing but retention is dropping, your upsells are likely feeling like pressure, not recommendations.

* A genuine recommendation is specific to the client's needs; a blanket offer to everyone can feel like a hard sell.

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📊 RESOURCES:

10 Minute Money Fix: https://10minutemoneyfix.com

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💬 WORK WITH ME:

1:1 Coaching: https://buildyoursalon.com

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🎧 LISTEN:

YouTube: https://www.youtube.com/@BuildYourSalon

Spotify: https://go.philjackson.me/Spotify

Apple Podcasts: https://apple.co/3MZp6jP

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CHAPTERS:

0:00 - Introduction to the Money Fix

0:30 - The £20 Per Client Opportunity

1:10 - Unlock Your Salon's Magic Upsell Window

1:50 - Why Selling Before the Appointment Works Best

2:40 - High-Profit Add-On Service Examples

3:50 - Tailor Your Upsell Offers Seasonally

4:10 - Crafting the Perfect Pre-Appointment Message

4:50 - The Three Keys to Frictionless Upselling

5:40 - When Upselling Goes Too Far and Kills Retention

6:20 - Measure Upsell Success Beyond Just Average Bill

6:50 - Recommendation Versus Pressure: The Client Test

7:30 - Your Next Step to Boost Average Bill

#salonpricing #salonprofit #salonbusiness #salonupsell #salongrowth

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Questions? phil@buildyoursalon.com