🎙️ Staying Ahead of the Game with Sue DaviesIn this episode, I’m joined by Sue Davies—editorial director of Salonpreneur Magazine and long-time salon industry mentor. We dig into the shifting landscape of salon ownership, the pitfalls of outdated business models, and the mindset shifts needed to thrive in 2025 and beyond.💡 You’ll learn:What’s really driving the salon industry’s changes (and what’s not)How younger pros are rewriting the rules of successWhere traditional education is failing us—and what to do insteadThe role of visibility, community, and continual learningWhy staying in your lane might actually hold you back🔗 Connect with Sue Davies:Instagram: @salonpreneurmagazineFacebook: facebook.com/salonpreneurmagazineLinkedIn: linkedin.com/salonpreneurmagazinePersonal Links: linktr.ee/Sue_Davies🛎️ Don’t forget to like and subscribe so you don’t miss the next episode of Build Your Salon!#SalonBusiness #SalonMarketing #BuildYourSalon #SueDavies #Salonpreneur #BeautyBusiness #SalonEducation #SalonSuccess

Struggling to make salon memberships work? Let's fix that. In this episode, I'm showing you how to put AI to work in your beauty business—so you can design irresistible packages, price them like a pro, and automate the whole thing without the stress. If you've ever felt overwhelmed trying to build recurring income, this one's for you, darling.

This episode is proudly sponsored by Zoca—the AI-powered platform that guarantees new clients for beauty professionals.

What if everything you built almost fell apart?

In this raw and powerful episode, award-winning salon owner Noel Halligan shares how he and his co-founder went from launching a high-end salon with huge ambition... to a second location that nearly cost them everything.

You’ll hear how Noel navigated financial collapse, landlord nightmares, and team resistance—and came out the other side with a new vision for pricing, education, and running a purpose-driven salon.

If you've ever questioned your next step, felt overwhelmed by growth, or doubted your business model—this is the episode for you.

We cover:

• Why fast growth isn’t always smart growth
• The emotional toll of managing multiple teams
• Creating clarity with session pricing and memberships
• Noel’s perspective on what’s broken in hairdressing education
• How a surprise BBC makeover changed everything

Connect with Noel:
Instagram: @noel_nocohair
Website: nocohair.com

Next episode to explore:
Why Every Salon Needs a Membership (Ex-Salon Owner Explains)

Are you still running your salon the way you did five years ago? Ten? Maybe more? Then my darling, it’s time we had a word.

In this episode, I’m poking the bear of outdated business practices and pulling back the curtain on the real reason your salon feels stuck. From appointment systems and pricing structures to dusty Yellow Pages ads (yes, really), we’re questioning it all.

I’ll walk you through how to identify what’s holding you back, where to start innovating, and how small, intentional changes can realign your business with the life you actually want.

If you’ve been clinging to “the way it’s always been done” – it’s time to let go, salon friend.

Let’s rethink everything – and build a business that actually works for you.

This episode is your summer survival guide—and a big thank you to Zoca.com for sponsoring the show. Their AI-powered magic helps beauty businesses like yours attract dream clients on autopilot.

What if you could simplify your marketing and still get incredible results? In this episode, I chat with business coach Adam Chatterley about the 'attention flywheel'—a no-fluff strategy for turning online browsers into booked clients. We talk websites, social media, Google magic, and how to create momentum that doesn't eat up all your time. If you're tired of posting endlessly and want a more sustainable way to grow your salon, this one's for you!

Grab Adam’s free Attention Flywheel checklist and join his Monday Money Minute newsletter at beautybusinesssecrets.co/newsletter. You’ll also find him sharing tips on Instagram @adamchatterley.

Hello, hello, hello salon friend!

Is August giving your beauty business the cold shoulder? You’re not alone—but that doesn’t mean you need to panic. In this episode, I’m unpacking the real reason your salon or clinic might feel a little too quiet this time of year (hint: it’s not just the holidays). Whether you choose to embrace the lull or market your way through it, I’ve got smart, strategic ways to use the slowdown to your advantage.

We’ll cover how to:

• Reframe a quiet month into a business advantage
• Maximise training, memberships, and salon improvements
• Create clever offers and promos that won’t tank your bottom line
• Use your data to plan seasonally, not monthly

This episode is your summer survival guide—and a big thank you to Zoca.com for sponsoring the show. Their AI-powered magic helps beauty businesses like yours attract dream clients on autopilot. Worth a peek, darling.

Hello, hello, hello, my salon friend 👋

Think your biggest problem is getting new clients? Think again. If your marketing strategy is “post more on socials,” you’re probably missing the real leak in your salon: retention.

In this week’s episode, I’m lifting the lid on why growth without loyalty is a waste of your precious time and energy. I’ll walk you through the sneaky signs of a retention problem, the two reasons clients usually drift away, and how to build a client experience that keeps them coming back for more.

We’re talking:

• Why high new client numbers might actually mean trouble
• The rebooking mindset your team needs now
• What inconsistent service is doing to your trust levels
• How to use retention data (even if your software sucks at it)
• When salon memberships might be your best next move

If your salon’s leaking clients and you’re tired of the hustle, let’s fix that!

Phil 💖

If you think blogging is “so last decade”, let’s fix that! These days, one well-written blog can bring you a steady stream of new clients—and thanks to AI, it’s easier and smarter than ever.

Here’s the game-changer: your blog is now your 24/7 salesperson. While social posts vanish in a flash, a good blog hangs around for months (even years), quietly building trust and attracting the right people.

But here’s what most salon owners miss—Google and ChatGPT are both looking for clear, helpful, human answers. Ditch the fluffy intros and the old SEO hacks. Give them real talk, solve real problems, and don’t be afraid to let AI spark new ideas (just polish it with your personal magic).

Blogging in 2025 is about working smarter, not harder. You don’t need to post every week or write a novel each time. Consistency beats perfection, every single time. And with AI on your side, you’ll have more time for your actual clients—and maybe even a cheeky day off!

With love and high-ticket dreams,
Phil