Bronwyn White - Marketing to the emerging Baby Boomer generation in Retirement Communities
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Bronwyn White - Marketing to the emerging Baby Boomer generation in Retirement Communities
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Are you in Marketing or Sales? Then you cant afford to miss this conversation with Bronwyn White.
Bronwyn White is the founder of New Young, a research and market intelligence company that helps businesses connect with the cashed up, time affluent baby boomer generation.
Bronwyn is passionate about smashing myths, stereotypes and age bias in marketing to boomers that is rife due to ignorance, prejudice and inexperience - and it is costing Retirement Village operators millions of dollars.
Bronwyn says that if you were to look at the Baby Boomer generation as it's own economy, it is the 3rd largest economy behind the USA and China - yet it is a segment that is being ignored.
In this interview we discuss the mismatch of imagery used in campaigns which are not connecting with this segment.
Are you advertising on Pinterest? you should be!
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