Bringing Bae Into the Business (Wins, Wobbles, and What Changed) |The 3L's Podcast Ep 13
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Bringing Bae Into the Business (Wins, Wobbles, and What Changed) |The 3L's Podcast Ep 13
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When one partner takes off, does the other get left behind, or can you grow without growing apart? In this 3L’s episode, we get uncomfortably honest about identity and titles (“Eman’s wife,” “cake lady”) and the quiet sting of feeling left out while your spouse levels up. We talk about jealousy versus boundaries and how public perception, DMs, events, and the pressure to “post the family” can bruise a private marriage if you don’t protect the brand at home first. We also unpack the practical stuff no one glamorises: why we delayed certain events until we had truly trustworthy childcare, the safety conversations that shaped our choices, and what changed when we invited a spouse into the business and saw the real work, emails, insurance, decisions, not just the highlights. From therapy to honest check-ins to clearly defined lanes (hello, Co-CEO), we share the steps that helped us move from parallel lives to a genuine partnership where either of us can lead. And then the spicy bit: a listener dilemma where she saved £11,000 in secret over four years because he wasn’t growing. Is that disloyal, or financially wise self-protection? Dive in, weigh up the nuance, and tell us where you land.