In this episode, Alex Stonehouse sits down with Amber Winter, former CEO of Web Courseworks and current Chief Revenue Officer at SuiteDynamics, to explore how trust-based leadership drives sustainable business growth. From scaling a company from $3M to $9M in annual revenue to successfully leading a business through a merger, Amber shares her unique journey across marketing, sales, and executive leadership positions. She reveals how transparent communication, deliberate delegation, and strategic team-building create the foundation for accelerated revenue growth.

• Amber's transition from aspiring veterinarian to marketing professional and eventual CEO

• How focusing on recurring revenue helped Web Courseworks triple in size

• The challenges and rewards of building an executive leadership team

• Navigating company acquisition while prioritizing both clients and employees

• Balancing perfectionism with progress in a growth environment

• Creating complementary leadership dynamics that amplify company strengths

• Leveraging professional services expertise to build stronger software products

In this episode, Alexander Stonehouse interviews Bernadette Van Gieson, Growth Marketing Manager at Stories Inc., about the power of authentic storytelling in marketing and employer branding. Bernadette shares insights from her experience helping global brands bring their workplace culture to life through employee stories and discusses how storytelling builds trust, creates emotional connections, and makes content more memorable.

• Stories are 22 times more memorable than statistics alone, making storytelling the most effective communication medium

• Authentic employee stories build trust with candidates by providing real examples of workplace culture

• The most effective employer branding strategies align internal and external communications across the employee lifecycle

• In a noisy digital landscape, focus on creating content that genuinely adds value to your audience

• For marketers on small teams: identify your strengths, seek feedback, and find alignment between personal passions and brand voice

Brilliantly Wrong is a StartUp Marketer podcast for marketers, founders, creatives, and anyone willing to embrace risk for extraordinary outcomes. Alex Stonehouse and his guests regularly dive deep into the art and science of marketing, startup growth, creativity, and mastery from a perspective that challenges the conventional.

Visit www.thestartupmarketer.com to learn more and be part of the community.

In this episode, Alex Stonehouse sits down with Matt Vanderlinden and Chris Vanderlinden, founders of Detonator, to discuss their journey from creative collaborators to brand storytelling specialists.

Highlighted Topics:

• Origin Story: How two brothers with backgrounds in copywriting and cinematography joined forces to tell authentic brand stories

• Creative Process: The art of selecting perfect voiceovers, crafting soundtracks that drive narrative, and creating memorable visual compositions

• Art & Marketing: Exploring the meaningful parallels between artistic expression and effective brand communication

• Taking Calculated Risks: Why the most impactful brand content often requires stepping outside comfort zones

• B2B vs B2C Communication: Breaking down the misconception that business marketing can't be emotional or compelling

• The Client Relationship: How Detonator adapts to different client needs while maintaining creative integrity

• Starting Points: Advice for early-stage companies looking to establish their brand story and visual identity

Whether you're an early-stage startup or an established company looking to refresh your brand narrative, the Vanderlinden brothers offer valuable insights on creating content that resonates with authenticity and purpose.

Brilliantly Wrong is a StartUp Marketer podcast for marketers, founders, creatives, and anyone willing to embrace risk for extraordinary outcomes. Alex Stonehouse and his guests regularly dive deep into the art and science of marketing, startup growth, creativity, and mastery from a perspective that challenges the conventional.

Visit www.thestartupmarketer.com to learn more and be part of the community.