In this episode of Bright Ideas, host Jessica Duemig sits down with Mary Ashton Doyle to dive deep into the art of authentic networking, self-advocacy, and building long-lasting professional relationships. From the importance of spanning generations in your network to the fine balance between giving and asking for support, this conversation is filled with actionable insights for anyone at any stage of their career.

Mary Ashton, who plays a key role at FishBait Solutions, shares how her team is shaping the college football sponsorship space - from ESPN Events to the Music City Bowl - and gives us a glimpse into what brands can expect from strategic partnerships in sports.

Whether you're a recent graduate trying to grow your network or a seasoned pro looking for a refresher on relationship-building, this episode delivers. Get ready to laugh, reflect, and maybe even rethink how you ask for help.

Topics we cover:

• Building a network that spans generations
• Being clear and direct when asking for support
• The myth of “owing” people in networking
• How to champion your circle—and yourself
• Exciting brand and bowl game opportunities in college football

📍 Bonus: Hear about new bowl game sponsorship openings and what it's like to build campaigns around college sports.

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