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Summary

Min Ju Kim, founder of Zasin, joins the podcast to share her inspiring journey from D1 golfer to multi-venture entrepreneur. Born in South Korea and raised across three countries, Kim brings global perspective, grit, and creative vision to her mission of empowering women through sportswear, self-expression, and storytelling.

She discusses launching Zasin, a pre-seed women’s golf athluxury brand challenging the male-dominated sportswear industry; Juju on the Gem, a luxury tooth gem and creative styling business; and her work in digital marketing. Kim dives into cultural identity, mentorship, and entrepreneurship, revealing the personal battles she faced—from breaking parental expectations to bootstrapping her ventures while working as a restaurant server in NYC.

Listeners are left with a core message: what you don’t change, you’re choosing—a reminder that daily habits and courageous choices shape our futures.

Notes

The Guest

• Min Ju Kim (goes by “Kim” or “Juju”)
• Former D1 collegiate golfer
• Founder of three ventures:
  • Zasin: women’s golfwear brand merging fashion, culture, and functionality
  • Juju on the Gem: creative styling and tooth gem adornment brand
  • The Kim Standard: freelance and UGC digital marketing consulting

Key Topics

• Entrepreneurial Motivation: Finding purpose beyond the golf course; balancing cultural expectations with personal ambition
• Zasin’s Mission: Solving the lack of fit, functionality, and female-focused design in golfwear
• Cultural Identity: Integrating Korean heritage with Western creativity and New York hustle
• Creative Networking: How a party conversation led to a feature in a South Korean golf documentary
• Bootstrapping and Grit: Serving at a Manhattan restaurant to fund a dream
• Mentorship Matters: The impact of women role models like Natalie on Kim’s journey
• Mindset and Habits: Lessons from Atomic Habits and half-marathon training—how discipline builds identity

Wisdom from Kim

• "What you’re not changing, you’re choosing."
• "I prioritize progression over perfection."
• "Your story is your strength."

Contact & Resources

LinkedIn: linkedin.com/in/miinjjkim
Instagram: @miinjjkim
Brands:

• Zasin (Women’s Golfwear, in pre-seed)
• Juju on the Gem
• UGC & Marketing: The Kim Standard
• Lookbook 1
• Lookbook 2
• Zasi

Keep up with more content from Aggie and Cristy here:

• Facebook: Empowered Women Leaders
• Instagram: @badass_women_in_business
• LinkedIn: ProveHer - Badass Women in Business
• Website: Badasswomeninbusinesspodcast.com
• Athena: athenaac.com