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  • What a CISO and Marketing Partnership Actually Looks Like with Jason Rebholz of Evoke Security

    What a CISO and Marketing Partnership Actually Looks Like with Jason Rebholz of Evoke Security
    2026/07/29
    Episode Summary: Jason Rebholz read a blog post about MCPs and saw the whole trajectory of AI security play out in front of him. Twenty years of incident response experience told him we were about to make the same mistakes…just faster. He started Evoke Security the same way he has approached every problem since: get ahead of the issues before the damage is done! He joins Gianna to talk about what a real CISO and marketing partnership looks like, how he built a threat research publication program at Corvus Insurance that helped brokers sell policies and kept policyholders safer, and what he has carried over from that into building Evoke Security. About Jason: Jason Rebholz is the founder and CEO of Evoke Security. Before starting Evoke, he spent over 20 years in cybersecurity, including time as CISO at Corvus Insurance, where he built a threat research and marketing program to help brokers and policyholders stay ahead of attacks. His background is in incident response. Links & Resources: Jason Rebholz on LinkedIn Evoke Security Evoke Security Blog Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com Follow the Host: Gianna Whitver on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page. See you on the next episode!
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    26 分
  • Building a Security Company for a Market That Changes Every Four Months with Shahar Bahat of Pluto Security

    Building a Security Company for a Market That Changes Every Four Months with Shahar Bahat of Pluto Security
    2026/07/22
    Episode Summary: Shahar Bahat is the CEO and co-founder of Pluto Security. With every employee now building things using tools like Cursor, Claude Code, Lovable, and n8n, security teams have no visibility into any of those layers. That is the problem Pluto is solving. She sat down with Gianna to talk about what she saw at RSAC 2026, the shift from shadow AI to mandated AI, and how to build a security product when the tools your customers use change every four months. About Shahar: Shahar Bahat is the CEO and co-founder of Pluto Security, a company focused on securing the new ways employees build and create using AI tools. Before Pluto, she built experience across startups and enterprise security, and Pluto Security was part of the AWS-CrowdStrike-NVIDIA Cyber Accelerator program. Links & Resources: Shahar Bahat on LinkedIn Pluto Security Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com Follow the Host: Gianna Whitver on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page. See you on the next episode!
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    22 分
  • How Absolute Security CMO Ash Parikh Thinks About Marketing, Pipeline, and Working with the Board in the age of AI

    How Absolute Security CMO Ash Parikh Thinks About Marketing, Pipeline, and Working with the Board in the age of AI
    2026/07/15
    Episode Summary: Most CMOs come up through marketing. Ash Parikh came up through engineering and sales, and he thinks that is exactly why he does the job differently. He joins Gianna and Charles on CyberCMO Confidential as the CMO of Absolute Security to talk about what 25 years of carrying a bag, presenting to boards, and running marketing at some of the biggest names in cybersecurity taught him. He’s banned MQLs, replaced them with handraisers built on real intent signals, and has strong opinions on why most marketers are not ready for a buying process that is growing harder to see every year. About Ash: Ash Parikh is the Chief Marketing Officer at Absolute Security. He has held CMO roles at Trellix, Druva, and Informatica, where he was part of the company's IPO. He started his career in engineering and sales before moving into marketing, and has spent over 25 years building go-to-market engines across cybersecurity, data, and enterprise software. Links & Resources: Ash Parikh on LinkedIn Absolute Security Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com Follow the Host: Gianna Whitver on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page. See you on the next episode!
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    25 分
  • How Madalina Petrea Runs Marketing for 27+ Cybersecurity Franchise Owners Across 4 Continents

    How Madalina Petrea Runs Marketing for 27+ Cybersecurity Franchise Owners Across 4 Continents
    2026/07/01
    Episode Summary: CyberGlobal is the world's first cybersecurity franchise, with Madalina Petrea heading up marketing there. What does it mean to run marketing at a cyber franchise? Supporting 27+ franchise owners across the US, Europe, Africa, and Asia who sell cybersecurity services to small businesses in their local markets. She joins Gianna to talk about what it takes to build that from the ground up. Her team handles everything for new franchisees in the first 90 days, including websites, LinkedIn profiles, content, and templates, so they can focus on learning the business. Her biggest challenge right now? Designing a system at 27 locations that still works at 200. They also get into why paid ads worked in Dubai and Italy but not in Boston, and why SEO has become one of their most important growth channels, including showing up in AI search tools like ChatGPT and Perplexity. About Madalina: Madalina Petrea is the Head of Marketing at CyberGlobal, the world's first cybersecurity franchise. She leads a centralized marketing team that functions as an internal agency for franchise owners across the US, Europe, Africa, and Asia. Her background spans marketing for SaaS and software development companies, and she has been building CyberGlobal's marketing infrastructure from the ground up since mid-2024. Links & Resources: Madalina Petrea on LinkedIn CyberGlobal HubSpot Jira Screaming Frog Semrush Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com Follow the Host: Gianna Whitver on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page. See you on the next episode!
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    27 分
  • AI Readiness, Microsoft MISA, and the Punk Rock Museum with JP Bourget of Blue Cycle

    AI Readiness, Microsoft MISA, and the Punk Rock Museum with JP Bourget of Blue Cycle
    2026/07/08
    Episode Summary: JP Bourget sold a SOAR company, named his next one after cycling and blue teaming, got Fat Mike from NOFX to show up at his RSAC event, then took him to DEFCON, where he ended up in a DJ booth at Caesars Palace with Steve Aoki. Somewhere in between all of that, he built Blue Cycle into one of roughly 130 security service providers recognized by Microsoft out of 400,000 partners worldwide. He joins Gianna to talk about AI readiness, what happens when companies turn on Copilot before cleaning up years of data permission sprawl, and how he gamed the Microsoft partner ecosystem in under a year. About JP: JP Bourget is the CEO of Blue Cycle, a cybersecurity firm specializing in AI readiness, Microsoft security, security data pipelines, and API integrations. He is also an entrepreneur-in-residence at Lytical Ventures and a mentor at Upstate Venture Connect. Before Blue Cycle, he co-founded Syncurity, an early SOAR company that was acquired by Swimlane. Links & Resources: JP Bourget on⁠ LinkedIn⁠ ⁠Blue Cycle⁠ ⁠Lytical Ventures⁠ ⁠The Punk Rock Museum⁠ ⁠Upstate Venture Connect⁠ ⁠Cribl⁠ ⁠Swimlane Polaris Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com Follow the Host: Gianna Whitver on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page. See you on the next episode!
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    36 分
  • How to Run a Content Syndication Program That Works with Steve Piper of CyberEdge Group

    How to Run a Content Syndication Program That Works with Steve Piper of CyberEdge Group
    2026/06/24
    Episode Summary: Content syndication has earned a mixed reputation among cybersecurity marketers. Too often, programs generate large volumes of leads but little measurable pipeline. Sales teams question lead quality, marketing teams question whether the right buyers are being reached, and both sides wonder whether the investment was worth it. Steve Piper has been in cybersecurity marketing for over 30 years and has heard every version of "we tried content syndication and it didn't work." His response is always the same: you need to set clear expectations on what content syndication programs do internally, ask content syndication vendors the right questions and build protections into your contract, and build nurture programs for the leads created from content syndication. On this episode, Steve sat down with Gianna to talk about what content syndication is, what a good program looks like, and what to get into your contract before signing to make sure that you have success! New to CyberEdge? They have a summer promotion running through August 31st. First-time customers get 25% off their first campaign with a minimum of 300 leads, and every campaign gets 10% bonus leads. Visit cyberedgegroup.com to get started. About Steve: Steve Piper is the Founder and CEO of CyberEdge Group, the largest marketing and research firm dedicated to serving cybersecurity marketing teams. He is also the Editor-in-Chief of Security Buzz, a leading cybersecurity news website. Steve is a CISSP-certified analyst, author, and speaker with more than 30 years of experience. When he's not helping cybersecurity marketers drive growth, Steve enjoys playing poker and boating along the Intracoastal Waterway in Fort Lauderdale. Links & Resources: Steve Piper on LinkedIn CyberEdge Group Security Buzz CyberEdge Pricing Guide Subscribe & Review:👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com Follow the Host: Gianna Whitver on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page. See you on the next episode!
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    36 分
  • From First Talk to 89 Episodes a Year: The Cyber Creator Journey with Phillip Wylie

    From First Talk to 89 Episodes a Year: The Cyber Creator Journey with Phillip Wylie
    2026/06/17
    Episode Summary: Phillip Wylie has been in cybersecurity for over 28 years and is now one of the most recognized names in offensive security as a speaker, podcaster, and evangelist. What most people don't know is that he started as a pro wrestler and powerlifter before finding his way into IT and eventually pentesting. How cool is that? This episode is a replay of our Behind the Cyber Creator webinar series, where Gianna sits down with some of cybersecurity's most influential voices to hear how they built their presence, what it looks like behind the scenes, and what brands should know about working with them. Phillip's path from shy powerlifter to someone who recorded 89 podcast episodes in a single year is worth hearing in full. He gets into the reps it took (heh, see our weightlifting humor?), how he thinks about working with brands, and why learning to say no was one of the hardest lessons. About Phillip: Phillip Wylie is a penetration tester, keynote speaker, podcast host, and cybersecurity evangelist with over 28 years of experience in IT and cybersecurity. He is the founder of The Pwn School Project, a free ethical hacking education initiative, and the co-author of The Pentester Blueprint: Starting a Career as an Ethical Hacker. He hosts the Phillip Wylie Show and is currently Chief Security Evangelist at Suzu Labs. Links & Resources: Phillip Wylie on LinkedIn The Phillip Wylie Show Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com Follow the Host: Gianna Whitver on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page. See you on the next episode!
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    50 分
  • Hiring Hot Takes from a Three-Time Exit CMO, Mary Yang

    Hiring Hot Takes from a Three-Time Exit CMO, Mary Yang
    2026/06/10
    Episode Summary: Mary Yang has been a CMO in cybersecurity for 6 years, helped 3 companies exit, and now works on a fractional basis with founders and teams she wants to work with. On this CyberCMO Confidential episode, the three of them get into a discussion on hiring. Mary skips the job description entirely. She puts out feelers, has a dozen conversations, and figures out who she wants before she ever writes the role. What she is really screening for is curiosity and drive, the stuff that is hard to fake and harder to teach. She also tells the story of the one time she ignored her gut and what it cost her. Chapters: [02:50] Meet Mary Yang: A CMO's Journey [06:05] Hiring Philosophy: The Importance of Fit [08:34] Vibe Coding: A Unique Approach to Recruiting [11:13] Lessons Learned from Hiring Mistakes [13:49] Interview Techniques: Drawing Out Candidates' Stories [16:35] Navigating AI in Hiring Practices [19:15] Curiosity and Continuous Learning in Candidates [21:49] Fun and Games About Mary: Mary Yang is a fractional CMO with over 20 years of marketing experience, most recently in cybersecurity. She has led marketing at LookingGlass Cyber Solutions, Syxsense, and SquareX, helping each company through strategic exits and acquisitions to ZeroFOX, Absolute Security, and Zscaler, respectively. She now works with high-growth SaaS and cybersecurity startups in a fractional and advisory capacity. Links & Resources: Demon Copperhead by Barbara Kingsolver, recommended by Mary A Tale of Two Cities by Charles Dickens is mentioned by Mary as a personal favorite Follow Mary Yang on LinkedIn Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com Follow the Host: Gianna Whitver on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page. See you on the next episode!
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    29 分