『Breaking Through in Cybersecurity Marketing』のカバーアート

Breaking Through in Cybersecurity Marketing

Breaking Through in Cybersecurity Marketing

著者： Cybersecurity Marketing Society | N2K Networks
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Cybersecurity marketer, we’ve got your back! Created by the Cybersecurity Marketing Society, the Breaking Through in Cybersecurity Marketing podcast shares the stories, successes, and failures of marketers in this fast-paced and constantly changing industry. Listen to learn, laugh, and improve your cybersecurity marketing game! New episodes every Wednesday.©2024 Cybersecurity Marketing Society 706761 マーケティング マーケティング・セールス 経済学
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  • Building AI Content Systems That Actually Work with David Ebner of Content Workshop

    Building AI Content Systems That Actually Work with David Ebner of Content Workshop
    2026/05/20
    Episode Summary: David Ebner has been building content for security and tech brands for 13 years, and the work has changed significantly with the dawn of the AI content era. He comes back on the show to talk about what AI systems look like inside a marketing team, how they get built, and what steps you can’t skip in the process. A lot of it starts before AI even enters the picture! That said, on this episode, we’ll still talk about: agents, knowledge bases, where automation ends and AI begins, how to decide which content still needs a person, and how to track where your brand shows up in AI search. Chapters: 00:00 Introduction and Background 01:03 The Evolution of AI in Content Creation 04:08 Building AI Systems and Processes 06:59 Real-World Applications of AI in Marketing 11:27 Streamlining Client Processes with Automation 12:17 Integrating AI Agents and Knowledge Bases 18:03 Optimizing Agent Efficiency and Task Management 22:49 Quality Assurance in AI Outputs 25:28 Content Strategy and Human Involvement 26:49 Long-Form Content and Data Reports 29:26 Workflow Platforms and Client Collaboration 34:52 Working with Content Workshop About David: David Ebner is the Founder and President of Content Workshop, a content and AI systems agency for security and technology brands, and the Founder of Chatter, a content intelligence platform. He has been building brand stories for over 13 years and speaks regularly on content, AI, and ethical marketing. Links & Resources: David J. Ebner on LinkedIn Content Workshop Chatter n8n Looker Studio Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com Follow the Host: Gianna Whitver on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page. See you on the next episode!
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    43 分
  • Cyber Creator Tyler Ramsbey Shares How to Grow an Audience & Community in Cyber

    Cyber Creator Tyler Ramsbey Shares How to Grow an Audience & Community in Cyber
    2026/05/13
    Episode Summary: This episode is a little different. We're sharing a session from Behind the Cyber Creator, a live AMA series we run at the Cybersecurity Marketing Society, and Tyler Ramsbey was our first guest. Tyler went from pastor to pentester, built a study group into a community of 15,000 people, and walked away from a six-figure job to run his own businesses. He's been doing it all in the open, which makes the conversation worth having. We talk about building an audience without a big budget or a polished setup, why he says no to most brand deals, what it's like to be the bottleneck in your own business, and how he thinks about family alongside all of it. There's also a good thread on AI and pentesting that doesn't require a technical background to follow. About Tyler: Tyler Ramsbey is the founder of Kairos Sec, a boutique pen testing firm, and Hack Smarter, a training platform for people learning ethical hacking. Before cybersecurity, he spent 10 years as a pastor. He has over 66,000 followers on LinkedIn and a Discord community of 15,000 people, and he shares everything publicly, including revenue numbers. Links & Resources: Follow Tyler Ramsbey on LinkedIn Kairos Sec Hack Smarter Hack Smarter Discord Team OSH In partnership with: Mischka Agency Simply Cyber - Gerald Auger, Director of Strategy at Kairos Sec CourseStack - where Tyler published his community-building blog Recommended book: Quiet: The Power of Introverts in a World That Can't Stop Talking by Susan Cain Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com Follow the Host: Gianna Whitver on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page. See you on the next episode!
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    55 分
  • What It Takes to Sell Cybersecurity Services to SMBs with Ranbir Bhutani, CEO & Founder of CyberCulture

    What It Takes to Sell Cybersecurity Services to SMBs with Ranbir Bhutani, CEO & Founder of CyberCulture
    2026/05/06
    Episode Summary: Most cybersecurity marketing advice doesn’t apply when you’re selling to small businesses, and Ranbir Bhutani, CEO and vCISO of Cyber Culture, learned that the hard way. After spending on ads that didn’t lead to results, he shifted his approach toward LinkedIn, referrals, and in-person relationships. Instead of leading with solutions, he focuses on helping buyers understand the problem first, especially when they don’t come from a security background. Ranbir also talks about common marketing approaches that don’t land the same with smaller organizations, how trust and word of mouth drive most of his deals, and what it looks like to build a cybersecurity business without a large budget. Chapters: 00:00 Introduction to Cyber Culture LLC 01:44 Ranbir's Journey into Cybersecurity 04:57 Transitioning from Technical to Sales and Marketing 07:33 Marketing Strategies for Small Businesses 10:04 Building Relationships and Networking 12:49 Quality Assurance in Customer Experience 15:31 The Importance of Community in Cybersecurity 18:23 Advice for Selling to SMBs 21:06 Future Aspirations and Personal Insights About Ranbir: Ranbir Bhutani is the CEO and Founder of CyberCulture, LLC, where he provides vCISO and cybersecurity advisory services to small and mid-sized organizations. His work focuses on helping non-technical leaders understand security risks and make practical decisions, particularly in government contracting, finance, and healthcare. Links & Resources: Ranbir Bhutani on LinkedInCyberCulture, LLC Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com Follow the Host: Gianna Whitver on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page. See you on the next episode!
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    37 分
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