『Breaking Through in Cybersecurity Marketing』のカバーアート

Breaking Through in Cybersecurity Marketing

Breaking Through in Cybersecurity Marketing

著者： Cybersecurity Marketing Society | N2K Networks
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10月19日まで。※適用条件あり
Cybersecurity marketer, we’ve got your back! Created by the Cybersecurity Marketing Society, the Breaking Through in Cybersecurity Marketing podcast shares the stories, successes, and failures of marketers in this fast-paced and constantly changing industry. Listen to learn, laugh, and improve your cybersecurity marketing game! New episodes every Wednesday.©2024 Cybersecurity Marketing Society 706761 マーケティング マーケティング・セールス 経済学
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  • Creator Campaigns, LinkedIn Strategy, and RIP to the Funnel with CrowdStrike, LinkedIn, and Sandra Liu

    Creator Campaigns, LinkedIn Strategy, and RIP to the Funnel with CrowdStrike, LinkedIn, and Sandra Liu
    2026/09/23
    Episode Summary: Gianna sits down with Vab Dwivedi, VP of Digital Experience at CrowdStrike, Sandra Liu, a cybersecurity creator with over 200,000 LinkedIn followers, and Eric Becker, Enterprise Account Director at LinkedIn. They covered the CrowdStrike and Sandra Liu creator campaign, why LinkedIn reaches cybersecurity buyers differently than any other platform, how Vab thinks about measurement when the buying journey isn't linear, and why content quality will always matter more than volume. About the Panelists: Vab Dwivedi is the VP of Digital Experience at CrowdStrike, where he leads digital marketing strategy. Before CrowdStrike, he spent nearly 20 years in consumer marketing, most recently at Yeti. Sandra Liu is a cybersecurity creator known as WithSandra, with over 200,000 followers on LinkedIn. She creates cybersecurity education and news content for audiences ranging from beginners to senior security professionals, drawing on her background as a security analyst. Eric Becker is an Enterprise Account Director at LinkedIn, where he works with brands on creator and video strategies, including thought leader ads, BrandLink, and creator discovery. Links & Resources: Vab Dwivedi on LinkedIn Sandra Liu on LinkedIn Eric Becker on LinkedIn Cyber Innovation Conference: The Cyber Innovation Conference is happening October 26th and 27th in Washington, D.C. CISOs, founders, and active investors in one room, with sponsor slots purposefully capped. Society members get 10% off your sponsorship when you mention Cybersecurity Marketing Society or CMS at sign-up. 👉 https://www.cyberinnovationconference.com/sponsors CyberMarketing Con 2026: CyberMarketing Con is back November 15th through 18th in Austin, Texas, and virtually. 700+ cybersecurity marketers, 4 days of sessions, workshops, and networking built for go-to-market teams in cybersecurity. Tracks for product marketing, field marketing, CMOs, and founders and CEOs. Get your ticket before prices go up on October 1st. 👉 cybermarketingconference.com Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review; it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com Follow the Host: Gianna Whitver on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page. See you on the next episode!
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    48 分
  • What CEOs Actually Think When They Watch CMOs Operate with David Politis

    What CEOs Actually Think When They Watch CMOs Operate with David Politis
    2026/09/16
    Episode Summary: When David Politis sits down with Gianna and Charles on CyberCMO Confidential, you’re getting something rare: A CEO who loves marketing telling you exactly what he thinks when he watches CMOs operate. Why the CRO wins if you let them, why he stops listening the moment someone says they have a playbook, why the best CMOs he ever wanted to hire became CEOs. And what one engineer just built for 2,000 accounts that made him realize most companies are nowhere near what is now possible. About David: David Politis is the Multi-time Founder, Current CEO Coach, Founder, Not Another CEO Podcast. He founded and led BetterCloud, sold it to Vista Equity Partners for about $750 million, and was part of the early team at Cloud Sherpas, which Accenture acquired. He now advises founders and executives on go-to-market, fundraising, and company building. Links & Resources: David Politis on LinkedIn Not Another CEO Podcast Not Another CEO Substack BetterCloud Clay: go-to-market automation tool mentioned Lovable: AI app builder mentioned Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review; it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com Follow the Host: Gianna Whitver on LinkedIn Charles Gold on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page. See you on the next episode!
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    1 時間 5 分
  • The Other Side of the PR Pitch with Pulitzer Prize Winner Yael Grauer

    The Other Side of the PR Pitch with Pulitzer Prize Winner Yael Grauer
    2026/09/09
    Episode Summary: Yael Grauer won a Pulitzer and got laid off in the same year. She is a freelance investigative reporter covering cybersecurity, privacy, and surveillance. She sat down with Gianna to talk about what companies get wrong when journalists come knocking, why lying in that moment makes everything worse, and what it looks like from the other side of every pitch, every breach response, and every "no comment" that ends up in a story anyway. About Yael: Yael Grauer is a freelance investigative reporter covering cybersecurity, privacy, surveillance, and tech accountability. She has written for Wired, Ars Technica, The Atlantic, The Intercept, The Verge, and others. She previously worked at Consumer Reports as Program Manager for Cybersecurity Research, where she managed Security Planner, a free digital safety guide. She is part of the team behind a Pulitzer Prize-winning investigation into global surveillance technology conducted with The Associated Press. Links & Resources: Yael Grauer on LinkedIn YaelWrites Pulitzer Prize-winning investigation - AP global surveillance investigation Yael contributed to Consumer Reports Security Planner This Week in Security - Yael's favorite weekly newsletter 404 Media Privacy Guides Tate's Online Safety Substack Law Dork Discernible EFF Blog ProPublica MIT Technology Review No Starch Press - publisher of the investigative skills book Yael is writing Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review; it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com Follow the Host: Gianna Whitver on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page. See you on the next episode!
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    50 分
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