『Breaking Through in Cybersecurity Marketing』のカバーアート

Breaking Through in Cybersecurity Marketing

Breaking Through in Cybersecurity Marketing

著者： Cybersecurity Marketing Society | N2K Networks
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Cybersecurity marketer, we’ve got your back! Created by the Cybersecurity Marketing Society, the Breaking Through in Cybersecurity Marketing podcast shares the stories, successes, and failures of marketers in this fast-paced and constantly changing industry. Listen to learn, laugh, and improve your cybersecurity marketing game! New episodes every Wednesday.©2024 Cybersecurity Marketing Society 706761 マーケティング マーケティング・セールス 経済学
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  • What a CISO and Marketing Partnership Actually Looks Like with Jason Rebholz of Evoke Security

    What a CISO and Marketing Partnership Actually Looks Like with Jason Rebholz of Evoke Security
    2026/07/29
    Episode Summary: Jason Rebholz read a blog post about MCPs and saw the whole trajectory of AI security play out in front of him. Twenty years of incident response experience told him we were about to make the same mistakes…just faster. He started Evoke Security the same way he has approached every problem since: get ahead of the issues before the damage is done! He joins Gianna to talk about what a real CISO and marketing partnership looks like, how he built a threat research publication program at Corvus Insurance that helped brokers sell policies and kept policyholders safer, and what he has carried over from that into building Evoke Security. About Jason: Jason Rebholz is the founder and CEO of Evoke Security. Before starting Evoke, he spent over 20 years in cybersecurity, including time as CISO at Corvus Insurance, where he built a threat research and marketing program to help brokers and policyholders stay ahead of attacks. His background is in incident response. Links & Resources: Jason Rebholz on LinkedIn Evoke Security Evoke Security Blog Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com Follow the Host: Gianna Whitver on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page. See you on the next episode!
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    26 分
  • Building a Security Company for a Market That Changes Every Four Months with Shahar Bahat of Pluto Security

    Building a Security Company for a Market That Changes Every Four Months with Shahar Bahat of Pluto Security
    2026/07/22
    Episode Summary: Shahar Bahat is the CEO and co-founder of Pluto Security. With every employee now building things using tools like Cursor, Claude Code, Lovable, and n8n, security teams have no visibility into any of those layers. That is the problem Pluto is solving. She sat down with Gianna to talk about what she saw at RSAC 2026, the shift from shadow AI to mandated AI, and how to build a security product when the tools your customers use change every four months. About Shahar: Shahar Bahat is the CEO and co-founder of Pluto Security, a company focused on securing the new ways employees build and create using AI tools. Before Pluto, she built experience across startups and enterprise security, and Pluto Security was part of the AWS-CrowdStrike-NVIDIA Cyber Accelerator program. Links & Resources: Shahar Bahat on LinkedIn Pluto Security Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com Follow the Host: Gianna Whitver on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page. See you on the next episode!
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    22 分
  • How Absolute Security CMO Ash Parikh Thinks About Marketing, Pipeline, and Working with the Board in the age of AI

    How Absolute Security CMO Ash Parikh Thinks About Marketing, Pipeline, and Working with the Board in the age of AI
    2026/07/15
    Episode Summary: Most CMOs come up through marketing. Ash Parikh came up through engineering and sales, and he thinks that is exactly why he does the job differently. He joins Gianna and Charles on CyberCMO Confidential as the CMO of Absolute Security to talk about what 25 years of carrying a bag, presenting to boards, and running marketing at some of the biggest names in cybersecurity taught him. He’s banned MQLs, replaced them with handraisers built on real intent signals, and has strong opinions on why most marketers are not ready for a buying process that is growing harder to see every year. About Ash: Ash Parikh is the Chief Marketing Officer at Absolute Security. He has held CMO roles at Trellix, Druva, and Informatica, where he was part of the company's IPO. He started his career in engineering and sales before moving into marketing, and has spent over 25 years building go-to-market engines across cybersecurity, data, and enterprise software. Links & Resources: Ash Parikh on LinkedIn Absolute Security Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com Follow the Host: Gianna Whitver on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page. See you on the next episode!
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    25 分
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