AI-powered search is changing how people discover, trust and act on information, but the fundamentals of what makes SEO work haven't gone anywhere. In this episode of Brave Talk, head of SEO at Brave Bison, Harry Clarke sits down with Naomi Francis-Parker, organic growth manager at Deliveroo to chat about the discovery shift driven by AI search and what a modern SEO operating model looks like in response. From measurement and schema to agentic commerce and the future of Digital PR, they got into what's changing, what isn't, and what retailers should do next.

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Authenticity is one of the most overused words in marketing. But what does it mean when your algorithm demands more creative than any brand can realistically produce? Robert Manning, Commercial Director at Nature's Menu, makes the case for moving beyond the idea that genuine, human creative and AI are mutually exclusive.

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Content has always had one job: reach the right person at the right moment. But the rules of discoverability have been quietly rewritten, because now there are two audiences you need to reach simultaneously. Humans, and the machines that decide whether humans ever see you in the first place.

Abbey Grocott, Head of Content Strategy at Brave Bison, sits down with Andrew Fox, Head of Marketing at Aviva, to dig into what that looks like in practice. How do you structure content that works for both? How do you show up across platforms you don't own or control? And how do you make the internal case for investing in things that don't show up cleanly in a performance dashboard?

The fundamentals of good marketing haven't gone anywhere. But there's a new layer on top, and most brands are still working out what it means for them.

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