Most conversations about the funnel argue from the same side, this one doesn't. René Hisserich has spent the last two years rebalancing Mars Pet Nutrition's media spend away from a top of funnel-heavy weighting towards a more balanced 60/40 split between demand generation and demand capture. Mark Byrne tends to work in the opposite direction - helping performance-led clients who've spent years optimising the bottom of the funnel to start investing in the top. The same fundamental tension, with opposite starting points. Together they get into what drives those starting points, what it actually takes to shift them, and how you know when you've got the balance right.

Today, TV isn't just competing with other broadcasters, it's competing with everything. In a world of fragmented attention, shifting viewing habits, and algorithm-driven feeds, the question isn't whether TV still works, but how it proves its value.

In this episode of Brave Talk, our strategy director, Brenda Imeson sits down with Eve Wright, Head of Media Strategy at ITV, to unpack how ITV is evolving from a collection of shows into a cohesive masterbrand built for the modern attention economy.

From shared cultural moments to the role of attention and trust in effectiveness, Eve explains how ITV is reframing its offering for advertisers — combining the scale of linear with the precision of ITVX, and making the case for long-term impact in a short-term world.

Brave Bison is a media, marketing and technology company purpose built for now and what's next. Its 400+ strong team across four continents is made up of deep specialists in performance media and commerce technology, alongside social media and influencer marketing agency SocialChain, fan engagement experts Engage Digital Partners, and specialist strategy and insights consultancy MTM. The company also generates revenue via a digital media network of owned and operated channels, and offers industry-leading training in brand and marketing strategy via its eLearning platform MiniMBA.

Clients include New Balance, Specsavers, SharkNinja and Real Madrid.

Visit bravebison.com/ for more.

In this episode of Brave Talk, our VP, Commerce Al Ward is joined by Craig McCalley (Pimberly) and Lance Owide (BigCommerce) to explore what digital commerce really looks like for builders' merchants today.

Together they unpack the thinking behind Branch of the Future: a practical framework designed to help merchants modernise digital commerce without disrupting the operations that already work. From digital maturity and customer expectations to product data, platforms, and implementation, the discussion focuses on how merchants can move forward in a structured, lower-risk way.

If you're looking to connect modern commerce capabilities with the realities of branch-based trade, this episode breaks down where to start and what good actually looks like.

Ready to lay the foundations for growth? Sign up to receive a practical, evidence-based plan tailored to your business and a member of our team will be in touch: https://bravebison.com/branch-of-the-future/

Today, creative is the biggest lever for performance. With rising CPMs, endless algorithm shifts, and audiences demanding relevance, the right creative can make or break your media strategy.In this Brave Talk episode, lead creative strategist at Brave Bison, Isabel Villadolid sits down with agency partner at Meta, Alix Sutherland and design lead at Brave Bison, Danielle Fine to chat why creative is now the strategy, not the afterthought.

Mindsets matter more than metrics. In episode two of The Media Lift Effect, Eve Young returns with Gareth Harrison (SocialChain) and Mark Byrne (Brave Bison) to unpack how brands can apply the model across audience, creative, media, and measurement.

From auditing assets to making use of AI tools like AudienceGPT, this episode shows how to build strategy around real behaviour, not outdated personas. Creative becomes your targeting, organic becomes your testbed, and measurement becomes the bridge between brand and performance.

If you want a social strategy that works with the algorithm, not against it — this is where to start.

🔗 Get the full framework in the whitepaper: https://bravebison.com/insights/the-media-lift-effect/

Social ad spend is growing but over half of it still goes to waste. In this first episode of The Media Lift Effect, a special SocialMinds × Brave Talk collaboration, host Eve Young is joined by Gareth Harrison (SocialChain) and Mark Byrne (Brave Bison) to unpack why performance is falling short — and what needs to change.

They explore the new realities of rising CPMs, fractured attention, and misleading last-click attribution. And introduce a smarter model built for how people move through social: aligning creative, media, and measurement to reduce waste and lift performance.

From creator content to dwell time, organic signals to data-driven attribution — this is your reset on what effective social performance really looks like.

🔗 Download the full whitepaper: https://bravebison.com/insights/the-media-lift-effect/

Modern SEO isn't just about keywords—it's about connection.In episode two of Decoding Discovery, we unpack why enterprise brands struggle to unify their SEO efforts—and what it takes to build a search strategy that actually delivers.

From silos to strategy, Brave Bison experts Geoff Griffiths, Harry Clarke and Ashleigh Noad reveal how to join the dots and turn organic into a true growth engine.

AI is changing the search game - but most brands don't know where to start.In episode one of Decoding Discovery, we dive into the real-world impact of AI on SEO, from shifting search behaviours to smarter, faster ops.

Join Brave Bison experts, Geoff Griffiths, Harry Clarke and Ashleigh Noad as they break down what's changing, what's next, and how to get ahead - before your competitors do.