AI-powered search is changing how people discover, trust and act on information, but the fundamentals of what makes SEO work haven't gone anywhere. In this episode of Brave Talk, head of SEO at Brave Bison, Harry Clarke sits down with Naomi Francis-Parker, organic growth manager at Deliveroo to chat about the discovery shift driven by AI search and what a modern SEO operating model looks like in response. From measurement and schema to agentic commerce and the future of Digital PR, they got into what's changing, what isn't, and what retailers should do next.

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Authenticity is one of the most overused words in marketing. But what does it mean when your algorithm demands more creative than any brand can realistically produce? Robert Manning, Commercial Director at Nature's Menu, makes the case for moving beyond the idea that genuine, human creative and AI are mutually exclusive.

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Content has always had one job: reach the right person at the right moment. But the rules of discoverability have been quietly rewritten, because now there are two audiences you need to reach simultaneously. Humans, and the machines that decide whether humans ever see you in the first place.

Abbey Grocott, Head of Content Strategy at Brave Bison, sits down with Andrew Fox, Head of Marketing at Aviva, to dig into what that looks like in practice. How do you structure content that works for both? How do you show up across platforms you don't own or control? And how do you make the internal case for investing in things that don't show up cleanly in a performance dashboard?

The fundamentals of good marketing haven't gone anywhere. But there's a new layer on top, and most brands are still working out what it means for them.

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Running marketing across a portfolio as varied as PepsiCo's isn't one job, it's many. Luke Blackburn, Head of Digital and Technology, joins us to pull back the curtain on what it takes to balance global brand thinking with challenger-brand agility. From Poppi's social-first UK launch to how PepsiMax engages with culture differently across global markets, this is a conversation about the timeless rules that hold across every brief, and the timely tactics that change everything.

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In this episode we sit down with Sam Kelly, Chief Experience Officer at Virgin, to explore why building genuine human connections has never been more important for brands. Together, with our CMO, Hannah Baker, Sam discusses the power of creating memories over messages, protecting audiences' "time to dream" in an increasingly distracted world, and how human-centric marketing can deliver both emotional impact and measurable business results. Sam also shares practical advice for marketers looking to champion this approach and bring stakeholders along on the journey.

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Most conversations about the funnel argue from the same side, this one doesn't. René Hisserich has spent the last two years rebalancing Mars Pet Nutrition's media spend away from a top of funnel-heavy weighting towards a more balanced 60/40 split between demand generation and demand capture. Mark Byrne tends to work in the opposite direction - helping performance-led clients who've spent years optimising the bottom of the funnel to start investing in the top. The same fundamental tension, with opposite starting points. Together they get into what drives those starting points, what it actually takes to shift them, and how you know when you've got the balance right.

Today, TV isn't just competing with other broadcasters, it's competing with everything. In a world of fragmented attention, shifting viewing habits, and algorithm-driven feeds, the question isn't whether TV still works, but how it proves its value.

In this episode of Brave Talk, our strategy director, Brenda Imeson sits down with Eve Wright, Head of Media Strategy at ITV, to unpack how ITV is evolving from a collection of shows into a cohesive masterbrand built for the modern attention economy.

From shared cultural moments to the role of attention and trust in effectiveness, Eve explains how ITV is reframing its offering for advertisers — combining the scale of linear with the precision of ITVX, and making the case for long-term impact in a short-term world.

Brave Bison is a media, marketing and technology company purpose built for now and what's next. Its 400+ strong team across four continents is made up of deep specialists in performance media and commerce technology, alongside social media and influencer marketing agency SocialChain, fan engagement experts Engage Digital Partners, and specialist strategy and insights consultancy MTM. The company also generates revenue via a digital media network of owned and operated channels, and offers industry-leading training in brand and marketing strategy via its eLearning platform MiniMBA.

Clients include New Balance, Specsavers, SharkNinja and Real Madrid.

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In this episode of Brave Talk, our VP, Commerce Al Ward is joined by Craig McCalley (Pimberly) and Lance Owide (BigCommerce) to explore what digital commerce really looks like for builders' merchants today.

Together they unpack the thinking behind Branch of the Future: a practical framework designed to help merchants modernise digital commerce without disrupting the operations that already work. From digital maturity and customer expectations to product data, platforms, and implementation, the discussion focuses on how merchants can move forward in a structured, lower-risk way.

If you're looking to connect modern commerce capabilities with the realities of branch-based trade, this episode breaks down where to start and what good actually looks like.

Ready to lay the foundations for growth? Sign up to receive a practical, evidence-based plan tailored to your business and a member of our team will be in touch: https://bravebison.com/branch-of-the-future/