In this episode of 'Living the Small Business Life' podcast, Laura, Ben and Ben discuss the interconnectedness of branding and reputation for small businesses.

We explore personal experiences with branding, including how a recognisable brand can spark memories and influence customers' buying decisions. Drawing on our own (mis)adventures in coming up with branding for our businesses, we also look at the challenges faced in maintaining consistency across various platforms.

We also chat about how Google reviews can affect business reputation and the necessity for businesses to manage online perceptions. How does your branding help (or hinder?) in recruitment, how does customer feedback shapes business strategy, and how can you leverage referrals and case studies?

00:00 Welcome to the Podcast

00:10 Understanding Branding and Reputation

01:28 The Role of Consistency in Branding

02:03 The Evolution of Business Logos

05:02 Branding in the Real World

07:56 The Importance of Professionalism

15:05 Consistency Across Platforms

18:33 Customer Feedback and Reputation

28:52 Handling Negative Reviews

30:27 Responding Professionally to Criticism

33:14 Dealing with Fake Reviews

35:33 Importance of Customer Referrals

36:30 Effective Use of Case Studies

39:47 Website Optimisation for Better Leads

42:58 Fun Branding Questions

49:23 Dream Collaborations

53:38 Conclusion and Call for Guests

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