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Branding: A Filter For Behavior

Branding: A Filter For Behavior

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Welcome back to the Big Small Business Podcast! In this episode, Ben Hendrix and Wade Lombard tackle a topic every entrepreneur should master: staying “on brand.”

Starting off with a funny take on high school graduations and parenting philosophies to business decisions and branding missteps, Ben and Wade unpack how sticking to your brand identity helps guide decisions, build trust, and ultimately shape long-term success. They share candid stories from startup lessons and quirky business rules to major brand blunders like New Coke and HBO’s identity crisis.

If you’ve ever been tempted by a “good idea” that just didn’t feel right, or wondered how to differentiate your business in a crowded market, this one’s for you. Learn how guardrails and intentionality can elevate your company and why being “on brand” isn’t about logos—it’s about values.

💡 Key Takeaways:

• Why every decision should pass through a brand filter

• How to define your brand’s identity and values

• The power of simplicity and intentional guardrails

• Real life examples of brand wins and fails

📱 Follow us on Instagram https://www.instagram.com/bigsmallbusinesspodcast for bonus content, updates, and behind-the-scenes moments.

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