It's one of those things everyone says is important… but very few businesses are actually strategic about.

In this episode, I sat down with the incredible Jennifer Heuett of Small Wins Company to unpack what it really takes to create a client experience that people remember, the kind that builds trust, retention, and referrals without you needing to constantly chase new leads.

We get into the behind-the-scenes of what happens after someone says yes to working with you, because spoiler alert: the moment after someone buys is where a lot of businesses drop the ball.

Inside this convo, we dive into:

• Why client experience is about way more than welcome emails and gifts
• The surprising way your intake form can double as a marketing goldmine
• How asking better questions can help your clients feel instantly seen and supported
• The tiny onboarding shift that eliminates confusion and builds trust fast
• How to use AI to improve systems (without losing the human touch)

If you've ever wondered why some businesses have clients who stay for years, rave about them online, and refer everyone they know… this episode is going to give you a whole new perspective.

Enjoyed this episode? Do share with me and Jen over at @anitasiek and @thesmallwinsco what was the biggest takeaway!

This episode is proudly sponsored by Jen Heutt of Small Wins Co. Jen has kindly gifted all my listeners her Onboarding Success Kit, which you can grab right here: thesmallwinscompany.com/freebie

Follow Jen here: @thesmallwinsco

Low or high ticket offers?! I've done both and in this episode I am going to talk about the pro's and con's with both, what you must master if you want to drive sustainable scale on either, and what YOU need to consider if you're on the fence of deciding.

Psst. Don't forget to follow me on @anitasiek and the team at @wordfetti

This episode is proudly sponsored by Danni Vee, executive neuroscience performance coach. Danni has kindly gifted listeners assess to a Identity Assessment which you can find here: https://www.dannivee.com/identity where you can see EXACTLY where you may be misaligned and what you need to do immediately to step into the next level.

Life update episode! If you've been followin' me on IG, you would have seen that the last 2 weeks has been HUGE. We packed up our dream home here in Brisbane and have left on perhaps the BIGGEST adventure yet, all because of a decision I made 6 months ago.

If you're curious what's going on, then take a listen to this episode.

If you enjoyed this episode, make sure you follow me at @anitasiek and say hi! x