Tis the season of END OF YEAR REFLECTIONS, and in today's episode, I'm going to be sharin' with you my EXACT ritual each year, so that you can swipe it and do a "review and preview" exercise for 2025 and 2026 too.

In this episode I dive into:

✅ My 2-part "Review + Preview" ritual I've used for the last 8 years

✅ The 7 deep-dive journaling questions I'm reflecting on this year

✅ The future self writing exercise I swear by (manifestation meets strategy)

✅ And for the first time ever… I'll be revealing my "word" for 2026

*PSSST! We are almost 60% sold out of gather 2026 tickets, grab your ticket NOW to be in the room where we'll be filling it with the conversations, ideas and people to take your business to the next level: wordfettigroup.com/gather *

Can't wait to meet you IRL!

Wanna know how me (and my team) are saving 60+ hours a month right now?

In this episode, I spill the 3 BIG ways we're using AI at Wordfetti HQ to streamline content, simplify systems, and save a heckin' lotta time without sacrificing creativity or quality.

In this episode I share:

• The one app I use to brain-dump ideas on the go (even while nap-trapped)
• How I've trained custom GPTs to help my team move faster (without bottlenecking me)
• Why our AI-powered Fetti Bot is now one of the most powerful tools in our biz

Curious how this could look for your business? Tune in.

And come follow me on IG: @anitasiek and the crew at @wordfetti

FREEBIE ALERT!

Want to get 5 e-lessons to level-up your copy game?

Snag it here: https://wordfettigroup.com/freebie

HOLLLLLY SMOKES. Hold my cuppppp. I am back.

After a 6-month hiatus, I'm BACK on the mic. You probs have questions, so this episode will spill it all.

In this episode I share:

• Why I took a 6-month break from the pod (and why I didn't feel guilty about it)
• The hard truth about creating content from pressure vs. pleasure
• How I've redefined "creating content" and doing business in this new era (hi mamahood x business)
• Sneak peek at the 3 mega projects me and my team have been working on behind the scenes
  
  

You can learn more about our in-person event, gather here

And come follow me on IG: @anitasiek and the crew at @wordfetti

FREEBIE ALERT!

Want to get 5 e-lessons to level-up your copy game?

Snag it here: https://wordfettigroup.com/freebie

And we're back for another WYW Case Study episode. Today, we've got Kate Mitchell, an event tech specialist. Kate joined us in our most recent cohort at the very beginning stages of starting her business, and her biggest struggle? Communicating her value (she didn't want to "sell" and feel salesy!) AND not knowing what to say when she's "putting herself out there" in a way that's not same same and boring.

In our conversation we dive into:

• How Kate went from 1 client (who was a friend) to 10 clients in just a couple of weeks of joining WYW
• Why understanding the objective of what you're writing is key
• What Kate did to navigate through the mindset wobbles she had in "selling" and putting herself out there
• Expressing her personality authentically and how that helped her stand out

You can follow Kate personally here: https://www.instagram.com/sbceventsau

*Want to be my next success story?!*

DOORS TO the 2025 COHORT of Wordfetti Your Words is NOW OPEN! Click here to learn more: https://www.wordfettigroup.com/wyw

You've heard it before. There's a shift in the consumer and business landscape right now. But what does this ACTUALLY mean for you as a business and what do you need to be weary of in this era?! In this episode I dive into the 3 shifts happening right now in 2025, and what your consumers NEED from you to feel buyer confidence.

(if you want to take this one step further and learn HOW you can write copy that sells, make sure you join me in my brand new free live masterclass next week: wordfettigroup.com/masterclass "3 secrets to writing words that do the selling for you in 2025")

I recently had a client ask whether I had any strategies or "tips" around showing up online and writing "confidently". And the answer I gave her? Is probably not what you'd expect.

Take a listen into this episode, where I dive into:

• The real reason you might feel creatively blocked (and it's not a lack of strategy)
• How perfectionism is the sneaky gremlin sabotaging your visibility
• 2 powerful questions to break free from limiting beliefs
• The simple mindset shift that changes how (and why) you show up online

*Want to join The Wordfetti Club? Be part of the waitlist here to know when spots open next: wordfettigroup.com/clubwaitlist*

*Want to identify what's keeping you stuck, unlock it, and learn how to turn the words out of your head into words on paper FAST?! Join me in my annual copywriting workshop happening NEXT WEEK. 3 days. 1 hour each day. 2 masterclasses. 1 live Q&A to get feedback and ask me questions. $49. You do NOT want to miss this: wordfettigroup.com/bootcamp

In this episode of Brandfetti, I sit down with one of our incredible Wordfetti Your Words alumni, Jaimi Rajendran—founder of Studio She, systems nerd to unpack how she went from "I hate selling myself" to being fully booked and almost a x2 in her revenue in a matter of weeks since WYW.

Inside this episode, we chat:

• How Jaimi booked out her biz and increased her revenue by 83% in under 12 weeks through tweaking her copy.

• The biggest mindset shift that helped her go from invisible to confident online

• How she shows up consistently (even with a toddler in tow)

Interested in joining WYW next time we open doors (in 2 weeks?!), click here to join the waitlist: www.wordfettigroup.com/wywwaitlist

There's a quiet shift happening in the online business space—buyers are more skeptical, more discerning, and no longer swayed by generic claims like "freedom" or "more time back."

They're not saying it out loud, but before they hit "Buy Now," your audience is silently running your offer through a filter of 3 critical questions.

In this episode, we unpack exactly what those questions are—and how to answer them in your messaging so your audience moves from "maybe later" to "take my money."

Inside, we explore:

• The 3 unspoken questions buyers are asking before investing

• Why recycled marketing phrases are killing conversions

• What makes buyers trust you now (hint: it's not just testimonials)

• A sharp reframe for copywriters and service providers to stand out in the age of AI

• How to create urgency without sounding salesy or pushy

If your messaging is still leaning on what worked in 2022, this is your cue to evolve it for 2025.

Doors to my 12-week live group coaching program, Wordfetti Your Words is opening in 2.5 weeks. Make sure you join us on the waitlist so you do not miss out on exclusive bonuses not available anywhere else. wordfettigroup.com/wywwaitlist

Today's episode shares a sneak peek of what I cover in the Write to Win 4-part mini private podcast series, where I dive into the 4 types of copy you MUST be able to master in this AI-fuelled era and the shifts you must make if you want to get cut through and drive sales now. Grab it FREE here: wordfettigroup.com/writetowin