Brand Like a Star: How Musicians Build Identity & Fans
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Brand Like a Star: How Musicians Build Identity & Fans
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Your brand is more than just a logo, a color palette, or a cool photoshoot. It’s the feeling people get when they see your name, hear your music, or follow your journey. In today’s episode, Christina Baur, international music manager and coach, breaks down what true artist branding means and why it’s the foundation of a sustainable music career.
You’ll learn:
✨ What “artist branding” really is (and isn’t)
✨ How to find the 3 words that define your unique vibe
✨ The biggest mistakes musicians make with their branding
✨ How to create consistency across music, visuals, and socials, without losing authenticity
Whether you’re just starting out or already building momentum, this episode will give you clarity, concrete steps, and inspiration to build a brand that attracts the right fans, opportunities, and collaborators.
👉 Take the challenge: define your 3 brand words today, update one part of your online presence, and tag Christina on Instagram @beyourown.star for feedback.
Stay creative, stay consistent — and remember, your brand is the story only you can tell.