Brand Alignment Not Just Aesthetics: Building A Business That Feels Like You
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Brand Alignment Not Just Aesthetics: Building A Business That Feels Like You
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Is your brand aligned with who you really are—or just what you think people want?
In this episode, Sean Atkinson welcomes Meg Joyce of InKind Design for a deep-dive into branding that goes beyond aesthetics. From emotional connection and authenticity to navigating pivots in your messaging, Meg shares why branding is less about what you say and more about how you make people feel.
Whether you're rebranding, refining, or just starting out, this conversation will help you turn clarity into confidence—and confidence into consistent results.
🎯 Key Insights:
- Branding is emotional, not just visual
- How the “Three-Word Exercise” reveals your true brand
- Why phrasing and naming matter for perception and referrals
- The difference between custom strategy vs. best practices
- How to make your brand a decision-making asset in your business
📌 Resources Mentioned:
- Meg Joyce: website
- YouTube Podcast: What is a Brand Podcast
- Meg’s Free Checklist → www.inkind-design.com/checklist
- Subscribe to The Coaches Corner YouTube channel for more insights and presentation walkthroughs
- Learn more at → seamatkinson.com
📱 Follow Sean Atkinson & Strategic Thinkers on all platforms.
#Branding #SmallBusiness #EmotionalConnection #BrandIdentity #MarketingMindset #AuthenticityInBusiness #PodcastForFounders