Creative work in itself is stressful and riddled with anxiety-provoking uncertainties. It takes resilience to persist through these challenges. It takes willingness to endure and overcome obstacles, from the internal voices of doubt and self-criticism to scarce material resources to difficulties in getting support for ideas. How are creative people able to do what others cannot? How do they transform the challenges and difficulties that original ideas are riddled with into actions and achievements?

It is just these questions that our guest today, Dr Zorana Ivcevic Pringle explores in her new book, The Creativity Choice, published by Hachette.

About our guest…

Zorana Ivcevic Pringle is a Senior Research Scientist at the Yale Center for Emotional Intelligence where she currently serves as the Director of the Creativity and Emotions Lab. Zorana studies the role of emotion and emotional intelligence in creativity and well-being, as well as how to use the arts (and art-related institutions) to promote emotion and creativity skills.

Find out more about Zorana’s work and order her book, The Creativity Choice, here: https://www.zorana-ivcevic-pringle.com/

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If all the noise in the popular media and online is anything to go by, differences between various generations including Gen Z, Gen X, Boomers and so on are not just real but are something that leaders and organisations need to take seriously in order to ensure their effectiveness into the future. But is that really the case? Is there really a scientific basis to support arguments and assertions about generational differences and their impact on organisations?

To explore these questions, I am delighted to welcome to Brain for Business Professor David Costanza.

David Costanza is a professor at the University of Virginia’s McIntire School of Commerce.

About our guest...

Professor Costanza’s research focuses on generational differences; adaptive leadership; high potential; organizational culture, decline, and death; as well as statistics and research methods. He has published in Journal of Business and Psychology; Journal of Vocational Behavior; Personnel Psychology; and Work, Aging and Retirement. He has authored for Slate and has been interviewed by The Washington Post, The Wall Street Journal, Financial Times, TIME magazine, VOX, and Yahoo! Finance. He is a member of the Society for Industrial and Organizational Psychology and the Academy of Management and serves on the editorial boards of Journal of Business and Psychology and Work, Aging and Retirement.

• The 2023 article from the journal Acta Psychologica – Are generations a useful concept? – can be accessed here: https://www.sciencedirect.com/science/article/pii/S0001691823002354
• The Slate article referred to – Can We Please Stop Talking About Generations as if They Are a Thing? – to is available here: https://slate.com/technology/2018/04/the-evidence-behind-generations-is-lacking.html

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It is one thing to develop an innovation and put it out into the world, but that will only get you so far. Just as important is the adoption of innovations by customers, users or stakeholders. Yet what drives the adoption of innovation and how can organisations support the greater adoption of their offerings?

To discuss this it is a pleasure to speak today with Dr Radu Dimitriu, Associate Professor in Marketing at Trinity College Dublin.

About our guest...

Dr Radu Dimitriu is an Associate Professor in Marketing at Trinity College Dublin. Radu has a PhD from BI Norwegian Business School in Oslo, and prior to joining TCD worked with Cranfield University in the UK (2010-2018). His research is focused on branding, consumer behaviour and psychology, social media marketing, CSR and prosocial behaviour, consumer responses to sensory-enabling technologies, and consumers' adoption of AI-enabled technologies such as autonomous products and chatbots. On the Trinity MBA, Radu is also coordinating the programme's capstone Strategic Company Projects, as well as lecturing on Marketing Strategy. Radu has been consulting for blue chip companies and regularly engages with the industry; recent engagements include that of Judge at the Ireland User Experience Awards and of Speaker at the Customer Experience Professional Association Day. A citizen of the world, he speaks several languages including English, Spanish, French, Norwegian, Portuguese and his mother tongue, Romanian.

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