In this episode, Adam and Micah celebrate The Wesley Hotel crossing $100K in revenue — up from just $20K — and break down how fresh profiles, smart ad spend, and a 16X ROAS fueled the turnaround. They share lessons from flipping one-star reviews by simply calling guests, update on fire pits, a barrel sauna, and the incoming coffee truck, and reveal how Akia Voice, an AI answering service, could handle 24/7 guest calls and free staff to focus on real hospitality.

Affiliate code for Quo

https://get.quo.com/mdvsnezsa1lk

Affiliate code for MEWS
https://referrals.mews.com/u0AExnZa

Connect with Micah:
Instagram: micahinvests
Tiktok: micahinvests1

Connect with Adam:
Instagram: adaminvests1
LinkedIn: adaminvests1
Tiktok: adaminvests1

Thinking about Boutique Hotels? Schedule a call:
https://bit.ly/4t1q3bb

🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit

📍Welcome to Page Mural — one of the local spots mentioned in this episode:
http://bit.ly/4tCjOu4

In this episode, Adam and Micah share the chaotic reality of renovating a 50-door boutique hotel in Page, Arizona while keeping it operational — from jackhammering courtyards at 9 AM to recovering upset guests and discovering they were missing 77% of morning phone calls. They also break down creative staffing solutions, the danger of key-person dependency, and the hard-won lessons from surviving a months-long construction funding gap with their SBA 7A loan.

Affiliate code for Quo

https://get.quo.com/mdvsnezsa1lk

Affiliate code for MEWS
https://referrals.mews.com/u0AExnZa

Connect with Micah:
Instagram: micahinvests
Tiktok: micahinvests1

Connect with Adam:
Instagram: adaminvests1
LinkedIn: adaminvests1
Tiktok: adaminvests1

Thinking about Boutique Hotels? Schedule a call:
https://bit.ly/4t1q3bb

🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit

📍Welcome to Page Mural — one of the local spots mentioned in this episode:
http://bit.ly/4tCjOu4

In this episode, Adam and Micah break down the operational and strategic realities of repositioning the oldest hotel in Page, Arizona into a competitive boutique property — from discovering their entire past guest database was masked and unusable by OTAs, to building a registration card system from scratch, protecting their ADR from day one, and making the bold call to replace a beloved playground with wellness amenities like cold plunges and fire pits. They also share early advertising results hitting 10X ROAS, the challenges of running lean with no GM or GC on-site, and why one $200 booking is worth more than two at $100.

Affiliate code for Quo

https://get.quo.com/mdvsnezsa1lk

Affiliate code for MEWS
https://referrals.mews.com/u0AExnZa

Connect with Micah:
Instagram: micahinvests
Tiktok: micahinvests1

Connect with Adam:
Instagram: adaminvests1
LinkedIn: adaminvests1
Tiktok: adaminvests1

Thinking about Boutique Hotels? Schedule a call:
https://bit.ly/4t1q3bb

🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit

📍Welcome to Page Mural — one of the local spots mentioned in this episode:
http://bit.ly/4tCjOu4