45 - Protect Your Price or Pay the Price: Inside The Wesley's First 90 Days with Micah & Adam
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45 - Protect Your Price or Pay the Price: Inside The Wesley's First 90 Days with Micah & Adam
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In this episode, Adam and Micah break down the operational and strategic realities of repositioning the oldest hotel in Page, Arizona into a competitive boutique property — from discovering their entire past guest database was masked and unusable by OTAs, to building a registration card system from scratch, protecting their ADR from day one, and making the bold call to replace a beloved playground with wellness amenities like cold plunges and fire pits. They also share early advertising results hitting 10X ROAS, the challenges of running lean with no GM or GC on-site, and why one $200 booking is worth more than two at $100.
Affiliate code for Quo
https://get.quo.com/mdvsnezsa1lk
Affiliate code for MEWS
https://referrals.mews.com/u0AExnZa
Connect with Micah:
Instagram: micahinvests
Tiktok: micahinvests1
Connect with Adam:
Instagram: adaminvests1
LinkedIn: adaminvests1
Tiktok: adaminvests1
Thinking about Boutique Hotels? Schedule a call:
https://bit.ly/4t1q3bb
🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit
📍Welcome to Page Mural — one of the local spots mentioned in this episode:
http://bit.ly/4tCjOu4