In this episode, Adam and Micah pull back the curtain on the messy, motivating reality of renovating The Wesley Hotel — from a gut-punch one-star review to a new GC delivering three times the workload of the last team. They also dig into exciting new revenue experiments including a public pool, a local coffee truck partnership, and a smash burger food truck — plus what a triple net lease actually looks like in practice.

Affiliate code for Quo

https://get.quo.com/mdvsnezsa1lk

Affiliate code for MEWS
https://referrals.mews.com/u0AExnZa

Connect with Micah:
Instagram: micahinvests
Tiktok: micahinvests1

Connect with Adam:
Instagram: adaminvests1
LinkedIn: adaminvests1
Tiktok: adaminvests1

Thinking about Boutique Hotels? Schedule a call:
https://bit.ly/4t1q3bb

🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit

📍Welcome to Page Mural — one of the local spots mentioned in this episode:
http://bit.ly/4tCjOu4

In this episode, Mitch Ely shares the scrappy story of how he went from owning a single Airbnb to buying and renovating two boutique motels in Door County, Wisconsin. We dive into his biggest renovation surprises, creative tech-driven guest experience hacks, and the mindset shift required to jump from residential short-term rentals into commercial hospitality.

Connect with Mitch:
Find him on Instagram:
@mitchehly

Affiliate code for Quo
https://get.quo.com/mdvsnezsa1lk

Affiliate code for MEWS
https://referrals.mews.com/u0AExnZa

Connect with Micah:
Instagram: micahinvests
Tiktok: micahinvests1

Connect with Adam:
Instagram: adaminvests1
LinkedIn: adaminvests1
Tiktok: adaminvests1

Thinking about Boutique Hotels? Schedule a call:
https://bit.ly/4t1q3bb

🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit
📍Welcome to Page Mural — one of the local spots mentioned in this episode:
http://bit.ly/4tCjOu4

In this episode, Adam and Micah reflect on the hospitality lessons brought back from a two-week Italian honeymoon — and how Italian hoteliers set a standard that challenges everything they're building at the Wesley. They also pull back the curtain on a tough stretch of construction delays, the personnel moves they made to break the logjam, and why visible progress on site finally has them feeling like the finish line is in reach.


Affiliate code for Quo

https://get.quo.com/mdvsnezsa1lk

Affiliate code for MEWS
https://referrals.mews.com/u0AExnZa

Connect with Micah:
Instagram: micahinvests
Tiktok: micahinvests1

Connect with Adam:
Instagram: adaminvests1
LinkedIn: adaminvests1
Tiktok: adaminvests1

Thinking about Boutique Hotels? Schedule a call:
https://bit.ly/4t1q3bb

🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit

📍Welcome to Page Mural — one of the local spots mentioned in this episode:
http://bit.ly/4tCjOu4

In this episode, Adam and Micah are joined by boutique hotel investor Mike Sjogren to cover everything from the realities of first-time hotel construction delays to a bold take on hotel marketing — including why you should stop spending paid ad dollars on brand awareness and let organic social do that work for you. Mike also drops breaking news on Hotel Turnkey, a brand-new done-for-you offer that helps investors get into the hotel game without doing all the heavy lifting themselves.


Affiliate code for Quo

https://get.quo.com/mdvsnezsa1lk

Affiliate code for MEWS
https://referrals.mews.com/u0AExnZa

Connect with Micah:
Instagram: micahinvests
Tiktok: micahinvests1

Connect with Adam:
Instagram: adaminvests1
LinkedIn: adaminvests1
Tiktok: adaminvests1

Thinking about Boutique Hotels? Schedule a call:
https://bit.ly/4t1q3bb

🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit

📍Welcome to Page Mural — one of the local spots mentioned in this episode:
http://bit.ly/4tCjOu4

In this episode, Adam and Micah pull back the curtain on the brutal gap between expectations and reality as they prepare for their first major holiday weekend at The Wesley — aiming for 20 newly renovated rooms, delivering 2. They also dig into their marketing strategy for driving direct bookings, why building an email list has real dollar value at exit, and how AI is reshaping how hotels reach guests.

Affiliate code for Quo

https://get.quo.com/mdvsnezsa1lk

Affiliate code for MEWS
https://referrals.mews.com/u0AExnZa

Connect with Micah:
Instagram: micahinvests
Tiktok: micahinvests1

Connect with Adam:
Instagram: adaminvests1
LinkedIn: adaminvests1
Tiktok: adaminvests1

Thinking about Boutique Hotels? Schedule a call:
https://bit.ly/4t1q3bb

🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit

📍Welcome to Page Mural — one of the local spots mentioned in this episode:
http://bit.ly/4tCjOu4

In this episode, Adam and Micah pull back the curtain on the final stretch before opening newly renovated rooms at The Wesley — tackling everything from 18 pallets of tile and FF&E sticker shock to their first real advertising budget. They also share an honest reflection on whether staying partially open during renovation was the right call, and why they'd make a different decision for hotel number two.

Affiliate code for Quo

https://get.quo.com/mdvsnezsa1lk

Affiliate code for MEWS
https://referrals.mews.com/u0AExnZa

Connect with Micah:
Instagram: micahinvests
Tiktok: micahinvests1

Connect with Adam:
Instagram: adaminvests1
LinkedIn: adaminvests1
Tiktok: adaminvests1

Thinking about Boutique Hotels? Schedule a call:
https://bit.ly/4t1q3bb

🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit

📍Welcome to Page Mural — one of the local spots mentioned in this episode:
http://bit.ly/4tCjOu4

In this episode, Adam and Micah sit down with boutique hotel mentor Mike Sjogren to explore how AI is reshaping hospitality operations — from direct booking pages to revenue management — and why the operators who thrive will be the ones doubling down on human connection, not replacing it. They also dive into the Wesley's pre-launch strategy, the power of leveraging local community relationships, and Mike's newly funded 47-room Outer Banks development that came together after one casual conversation and a $12 million ask.

Connect with Mike:
Find him on Instagram: @mike.sjogren

Affiliate code for Quo
https://get.quo.com/mdvsnezsa1lk

Affiliate code for MEWS
https://referrals.mews.com/u0AExnZa

Connect with Micah:
Instagram: micahinvests
Tiktok: micahinvests1

Connect with Adam:
Instagram: adaminvests1
LinkedIn: adaminvests1
Tiktok: adaminvests1

Thinking about Boutique Hotels? Schedule a call:
https://bit.ly/4t1q3bb

🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit
📍Welcome to Page Mural — one of the local spots mentioned in this episode:
http://bit.ly/4tCjOu4

In this episode, Adam and Micah are joined by Rashmi Bhat — coach, restaurateur, and boutique hotel operator — to explore how independent hospitality owners can leverage AI not to replace their teams, but to free them up for the moments that actually matter. From automating influencer outreach and auditing P&Ls to using voice prompting in the car and walking the vendor floor at AAHOA, this conversation is a practical roadmap for operators who want to work smarter without losing the human touch that makes boutique hospitality special.

Connect with Rashmi:
Find her on Instagram: toastyindian, resohospitality

Affiliate code for Quo
https://get.quo.com/mdvsnezsa1lk

Affiliate code for MEWS
https://referrals.mews.com/u0AExnZa

Connect with Micah:
Instagram: micahinvests
Tiktok: micahinvests1

Connect with Adam:
Instagram: adaminvests1
LinkedIn: adaminvests1
Tiktok: adaminvests1

Thinking about Boutique Hotels? Schedule a call:
https://bit.ly/4t1q3bb

🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit
📍Welcome to Page Mural — one of the local spots mentioned in this episode:
http://bit.ly/4tCjOu4