In this episode, Adam and Micah celebrate The Wesley Hotel crossing $100K in revenue — up from just $20K — and break down how fresh profiles, smart ad spend, and a 16X ROAS fueled the turnaround. They share lessons from flipping one-star reviews by simply calling guests, update on fire pits, a barrel sauna, and the incoming coffee truck, and reveal how Akia Voice, an AI answering service, could handle 24/7 guest calls and free staff to focus on real hospitality.

Affiliate code for Quo

https://get.quo.com/mdvsnezsa1lk

Affiliate code for MEWS
https://referrals.mews.com/u0AExnZa

Connect with Micah:
Instagram: micahinvests
Tiktok: micahinvests1

Connect with Adam:
Instagram: adaminvests1
LinkedIn: adaminvests1
Tiktok: adaminvests1

Thinking about Boutique Hotels? Schedule a call:
https://bit.ly/4t1q3bb

🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit

📍Welcome to Page Mural — one of the local spots mentioned in this episode:
http://bit.ly/4tCjOu4

In this episode, Adam and Micah share the chaotic reality of renovating a 50-door boutique hotel in Page, Arizona while keeping it operational — from jackhammering courtyards at 9 AM to recovering upset guests and discovering they were missing 77% of morning phone calls. They also break down creative staffing solutions, the danger of key-person dependency, and the hard-won lessons from surviving a months-long construction funding gap with their SBA 7A loan.

Affiliate code for Quo

https://get.quo.com/mdvsnezsa1lk

Affiliate code for MEWS
https://referrals.mews.com/u0AExnZa

Connect with Micah:
Instagram: micahinvests
Tiktok: micahinvests1

Connect with Adam:
Instagram: adaminvests1
LinkedIn: adaminvests1
Tiktok: adaminvests1

Thinking about Boutique Hotels? Schedule a call:
https://bit.ly/4t1q3bb

🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit

📍Welcome to Page Mural — one of the local spots mentioned in this episode:
http://bit.ly/4tCjOu4

In this episode, Adam and Micah break down the operational and strategic realities of repositioning the oldest hotel in Page, Arizona into a competitive boutique property — from discovering their entire past guest database was masked and unusable by OTAs, to building a registration card system from scratch, protecting their ADR from day one, and making the bold call to replace a beloved playground with wellness amenities like cold plunges and fire pits. They also share early advertising results hitting 10X ROAS, the challenges of running lean with no GM or GC on-site, and why one $200 booking is worth more than two at $100.

Affiliate code for Quo

https://get.quo.com/mdvsnezsa1lk

Affiliate code for MEWS
https://referrals.mews.com/u0AExnZa

Connect with Micah:
Instagram: micahinvests
Tiktok: micahinvests1

Connect with Adam:
Instagram: adaminvests1
LinkedIn: adaminvests1
Tiktok: adaminvests1

Thinking about Boutique Hotels? Schedule a call:
https://bit.ly/4t1q3bb

🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit

📍Welcome to Page Mural — one of the local spots mentioned in this episode:
http://bit.ly/4tCjOu4

In this episode, Adam and Micah pull back the curtain on the messy reality of opening their first boutique hotel in remote Page, Arizona — from accidentally overbooking on Airbnb and seeing 4.8x revenue growth, to personally guaranteeing a $4.8 million SBA loan where failure literally isn't an option. They also break down construction chaos, the steep learning curve of hotel software systems, and why a travel journalist just declared their property "the default stay" in town.

Affiliate code for Quo

https://get.quo.com/mdvsnezsa1lk

Affiliate code for MEWS
https://referrals.mews.com/u0AExnZa

Connect with Micah:
Instagram: micahinvests
Tiktok: micahinvests1

Connect with Adam:
Instagram: adaminvests1
LinkedIn: adaminvests1
Tiktok: adaminvests1

Thinking about Boutique Hotels? Schedule a call:
https://bit.ly/4t1q3bb

🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit

📍Welcome to Page Mural — one of the local spots mentioned in this episode:
http://bit.ly/4tCjOu4

In this episode, Adam and Micah record their first-ever in-person podcast from Room 32 of The Wesley in Page, Arizona, pulling back the curtain on what it really takes to reposition a 1960s roadside motel into a boutique hotel 60 days before grand opening. They open up about the scramble for visibility on OTAs, the propane tank debate that nearly divided the partnership, a disco deck that has Adam ready to grab a mic — and the uncomfortable truth that making payroll has become a move-money-around moment every two weeks.

Affiliate code for Quo

https://get.quo.com/mdvsnezsa1lk

Affiliate code for MEWS
https://referrals.mews.com/u0AExnZa

Connect with Micah:
Instagram: micahinvests
Tiktok: micahinvests1

Connect with Adam:
Instagram: adaminvests1
LinkedIn: adaminvests1
Tiktok: adaminvests1

Thinking about Boutique Hotels? Schedule a call:
https://bit.ly/4t1q3bb

🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit

📍Welcome to Page Mural — one of the local spots mentioned in this episode:
http://bit.ly/4tCjOu4

In this episode, Adam and Micah welcome back Michael Sjogren to break down marketing ROI, group bookings, and the capital-raising lessons that come with scaling from short-term rentals into boutique hotels. They also explore the critical mindset shift from playing innkeeper to playing the freedom game, and why going bigger is the only way to build a business that actually works without you.


Connect with Mike:
Find him on Instagram: @mike.sjogren

Affiliate code for Quo

https://get.quo.com/mdvsnezsa1lk

Affiliate code for MEWS
https://referrals.mews.com/u0AExnZa

Connect with Micah:
Instagram: micahinvests
Tiktok: micahinvests1

Connect with Adam:
Instagram: adaminvests1
LinkedIn: adaminvests1
Tiktok: adaminvests1

Thinking about Boutique Hotels? Schedule a call:
https://bit.ly/4t1q3bb

🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit

📍Welcome to Page Mural — one of the local spots mentioned in this episode:
http://bit.ly/4tCjOu4

In this episode, we share the wild story of how Google's AI created a business page for The Wesley Hotel without our knowledge — leading to our first one-star review before we even officially launched. We also discuss our influencer outreach experiment that blew up within an hour, the launch of 20 new rooms just in time for July 4th weekend, and how a simple time audit can reveal hidden opportunities in your day.

Affiliate code for Quo

https://get.quo.com/mdvsnezsa1lk

Affiliate code for MEWS
https://referrals.mews.com/u0AExnZa

Connect with Micah:
Instagram: micahinvests
Tiktok: micahinvests1

Connect with Adam:
Instagram: adaminvests1
LinkedIn: adaminvests1
Tiktok: adaminvests1

Thinking about Boutique Hotels? Schedule a call:
https://bit.ly/4t1q3bb

🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit

📍Welcome to Page Mural — one of the local spots mentioned in this episode:
http://bit.ly/4tCjOu4

In this episode, Adam and Micah sit down with Scott Eddy — world traveler, hospitality marketing veteran, and one of the first American expats to build a million-follower presence on social media — to dig into why most hotels are leaving enormous brand-building opportunity on the table. Scott shares brutally honest insights on what actually differentiates a boutique hotel in a crowded market, why your Instagram needs to be un-swappable, and how The Wesley is already doing more right than they realize.


Connect with Scott:
Find him on Instagram:
@mrscotteddy

Affiliate code for Quo

https://get.quo.com/mdvsnezsa1lk

Affiliate code for MEWS
https://referrals.mews.com/u0AExnZa

Connect with Micah:
Instagram: micahinvests
Tiktok: micahinvests1

Connect with Adam:
Instagram: adaminvests1
LinkedIn: adaminvests1
Tiktok: adaminvests1

Thinking about Boutique Hotels? Schedule a call:
https://bit.ly/4t1q3bb

🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit

📍Welcome to Page Mural — one of the local spots mentioned in this episode:
http://bit.ly/4tCjOu4