In today’s episode, I’m joined by Fuad (@abnormalfuad) — a Facebook Ads strategist and full-time digital nomad helping brands grow online while living life on his terms. We dive into what actually makes ads perform in 2025, how he built a location-free business, and practical tips for anyone starting or scaling a service-based biz.

✨ Inside the episode:

• Fuad’s journey from the 9–5 to running a remote ads agency
• The anatomy of a high-converting ad in 2025
• How to test, tweak, and optimise campaigns for real results
• Common mistakes + easy wins for better performance
• How to find clients and keep them long-term
• What freedom really means — and how he structures his days around it

🔗 Follow Fuad on Instagram: @abnormalfuad

✨ Need a high-converting website, branding that actually feels like you, or strategy support to build your dream biz?

Visit elliejane-creative.com or flick me a DM at @ellie_jane_creative — let’s bring your vision to life.

If you’re a designer, creative, or service provider tired of undercharging and overdelivering — this episode is your blueprint for building a business that actually makes bank.

I’m joined by Patrick O’Connell, founder of Profitable Designer, who’s helped over 170 creatives hit six figures and beyond.

We’re diving into mindset, marketing, and the unsexy business math most creatives tend to avoid — but need to master to grow.

✨ Inside the episode:

✅ How Patrick went from employee to multi-million-dollar design entrepreneur

✅ The real reason your offers aren’t converting (and how to fix them fast) ✅ What your clients are actually buying — and why it’s not your process ✅ Why controversy should be a core part of your marketing ✅ The difference between a designer and a business owner (and how to make the leap) ✅ The mindset traits of six and seven-figure creatives

🔗 Follow Patrick on Instagram: ⁠@profitabledesigner⁠ 💻 Learn more at: ⁠profitabledesigner.com⁠

✨ Need a high-converting website, branding that actually feels like you, or strategy support to build your dream biz? Visit ⁠elliejane-creative.com⁠ or flick me a DM at ⁠@ellie_jane_creative⁠ — let’s bring your vision to life.

This week on Booked and Branded, I’m joined by brand designer and web expert Asher Haynes — a collaborator at Ellie Jane Creative and a talented freelancer in her own right. We're diving deep into what it actually takes to build a brand that doesn’t just look beautiful — but drives real results. We chat about:

✨ Asher’s journey into branding & freelancing — and the mindset shifts that made it possible

✨ The difference between ‘pretty’ design and strategic design that sells

✨ Branding principles that build trust, recognition, and connection

✨ The most common mistakes business owners make with their branding

✨ How to design a website that turns visitors into paying clients

🎧 Tune in if you want to build a brand that feels like you and sells like crazy.

📲 Connect with Asher on Instagram:⁠ @elliejanecreative⁠ or ⁠@as___her⁠

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